Shining beacons of hope and togetherness this Christmas
But that does not mean it has to be bereft of meaning, of warmth, of love and hope. As a staple in the lives of Filipinos for the past 108 years, Coca-Cola is no stranger to the meaningful moments shared by Filipino families whenever they are together. Ever the herald of joyous Christmas celebrations, Coca-Cola reminds us of the true essence of Christmas and that we can still derive meaning from the holidays. This season, we need not actually look too far to find the answer – that togetherness and being there for our loved ones is the real ‘reason for the season.’ By its history and place in pop culture, light of the parol has come to mean many things, but for many Filipinos, it is the light of Christmas that draws them and binds them together in the spirit of hope. Through their parol and their special edition holiday packs, Coca-Cola wishes to embrace every Filipino family struggling in this pandemic, reminding them that they themselves are all the gifts they need and that in itself, is reason enough to celebrate Christmas.
And as these traditional Christmas lanterns light up Filipino homes everywhere, they are beautiful reminders that it’s not the gifts nor the material things that really matter – it’s the giving of one’s presence that is the most magical gift you can give this season – and is something only you can give.