When Filipinos get together for a drink, there will be a celebration with music, good food and beverages, and enjoyable company. After all, no inuman session would be complete without pulutan (bar snacks) and karaoke.
Seeing the vibrant culture of the Philippines, Alfonso Brandy brought together street culture, art, music, and drinks at Alfie Alley, held at The Pop Up Katipunan in Quezon City last April 15, 2023, Saturday, to thank its loyal customers.
Having been in the Philippines for more than 20 years to date, Alfonso Brandy has always been known for its premium ingredients and imported quality. Made from the finest grapes of Spain’s La Mancha region and aged in the largest single bodega in Jerez, Alfonso Brandy has made its way into more Filipino homes and now expanded its market, dubbed “ang tropang Alfie.”
The brand offers something for everyone, whether a light blend suitable for those who want to enjoy casual drinks or a rich, savory option perfect for those who prefer more potent flavors. Alfie Alley aptly highlighted the diverse choices, allowing guests to relish the brandy neat, on ice, or with mixers.
Branded as its first-ever street culture-themed outdoor event, Alfie Alley invited tropang Alfie to feel at home while enjoying the company of their friends and good music as they sip on Alfonso Brandy. Showcased were the three Alfonso Brandy variants in their respective sari-sari-store-inspired booths, which also had their limited edition merchandise and games for guests to enjoy.
Over at the Alfonso Light Booth, guests happily snapped pictures at the Alfie Alley Photobooth with their Alfie caps and shirts. Meanwhile, the Alfonso Zero Booth set up a thrilling Al-Flip Cup game where winners took home exciting prizes. Finally, the Alfonso Platinum Booth presented a Jenga-inspired game, Jengalfie Platinum, where one had to pick out the Alfonso Platinum block from the stack to win a special prize.
In the meantime, guests satisfied their cravings and paired their drinks well with a wide selection of bar food and meals inspired by different cuisines across the globe available at The Pop-Up.
Aside from the food and refreshments, art played a relevant role in the success of Alfie Alley. During the event, guests witnessed the unveiling of a larger-than-life street art-inspired Alfonso Brandy Bottle installation and a monumental Alfie Alley mural by street artist Dennis Bato.
Capping off the fun-filled event was Alfie Awitan, a string of musical performances by some of today’s biggest acts. The line-up included SSUT, Hulu, John Roa, I Belong To The Zoo, and Urbandub.
It was a memorable night that brought out the fun-loving side of Filipinos by engaging them in things they love. Fortunately, Alfie Alley will soon grace other key destinations north and south of Luzon.
Following Alfie Alley’s launch in Quezon City, the street culture-themed event will soon delight tropang Alfie again next month. Alfonso Brandy’s Alfie Alley will drop by Papa Doms Bar and Restaurant in Tagaytay on May 20, followed by a run at Daluyon Beach Resort in La Union on May 27.