GoTo announced its Southeast Asian expansion, with a channel-first approach focused on Singapore, Malaysia and the Philippines.
“At GoTo, we understand the unique challenges faced by SMEs and are dedicated to focusing our resources to address these pain points. We want to bring this set of knowledge to better serve Southeast Asia together with our ecosystem of partners, and best-in-class collaboration and support products,” said GoTo Asia Pacific vice president and general manager Lindsay Brown.
Previously known as LogMeIn Inc., GoTo rebranded itself to demonstrate its commitment to making IT easier and more accessible. With the rebrand, GoTo is launching its new flagship IT management and support product, GoTo Resolve, and a new flagship unified communications product, GoTo Connect. GoTo’s solutions include centralizing communications and collaboration for a more efficient flexible-first life.
Brown said the firm’s expansion in Southeast Asia will benefit users from product expertise and local support provided by skilled partners.
GoTo rivals similar platforms like Zoom, Microsoft Teams, GoToWebinar, WebexMeet and Meet in offering the same video and IT expertise that has seen advancement when the pandemic struck.
Together with established international presence in North America, South America, Europe and Asia-Pacific, GoTo demonstrates its commitment to supporting small-and medium enterprises globally and across the region and revealed plans to extend the same level of service to Philippine MSMEs.
It is estimated that there were over 70 million SMEs in Southeast Asia as of 2020, accounting for 99 percent of all businesses in the region, employing over 140 million people and forming the backbone of Southeast Asian economies. Othel V. Campos
Brown said the firm is trusted by over 450,000 companies that include Isuzu, Allianz, Hilton, Accenture, Philips and Cathay Bank, among others.
It supports more than 300 participants in a video conferencing at any given time, powered by over 15 billion virtual interaction in a year.
GoTo noted that working largely remotely over the past two years in pandemic created a shift in the way employees prefer to work. A recent study by EY found that only 15 percent of the Southeast Asian workforce prefer to work from the office full time. The majority, about 32 percent, would prefer to work anywhere, those who want to work remotely full time was about 29 percent or surveyed, and those opting for hybrid work arrangement was 23 percent.
Despite the obvious increase in organizational reliance on digital tools for employees, the study found that only 42 percent of organizations are utilizing productivity tools.
“The war on talent is huge. And so thinking about how you retain your employees and offer means by which they can be productive and having the flex going forward after the pandemic is paramount, otherwise they’re going to leave and go somewhere else that does offer the flexibility they want. But then, they have tools to be able to get the job done. And leaders, they recognize that a big part of that war on talent means having the right tools which is where GoTo exactly fits into the picture,” Brown said.
The release of its new IT management and support product, GoTo Resolve, modernizes IT support by bringing together all the tools small and midsize businesses need to manage and support employees in a flexible, secure and conversational way.
The launch of GoTo Resolve coupled with continued evolution and enhancements to GoTo unified communications and collaboration solutions with products like GoToWebinar, GoTo Meeting and more, allow SME IT teams to seamlessly manage their systems and communicate with employees to get the right information and fix issues quicker through a single provider and application.
GoTo’s unified administration center brings together these products, giving IT leaders a single app from which they can manage their users, entitlements and configurations.
GoTo Resolve is a premium service that can be deployed in minutes, not days. With a zero-cost option, GoTo is making zero trust security attainable for businesses of any size, enabling users to have access to basic functionalities.
“Our annual IT Decision Makers survey revealed that more than 81 percent of businesses in Southeast Asia will have more than 50 percent of their workforce working remotely on a part-time or full-time basis. Such a shift will continue to change how businesses support their employees’ changing requirements for flexible work,” said Frost & Sullivan director of digital transformation practice Krishna Baidya.
“The unified and simplified GoTo portfolio is well-aligned with the way businesses, particularly SMEs, evaluate options to modernize their communications, collaboration, and IT solutions, preferencing integrated, easy-to-use and manage solutions that are fast to implement, with reliable uptime and backed by the support of in-region experts,” he said.
Over the past year, GoTo’s Southeast Asia team established a local channel program with partners including Ingram Micro in Singapore, Malaysia, Indonesia and Thailand as well VSTECS in the Philippines. GoTo plans to make additional hires locally to support its regional expansion plan in 2022.
With this announcement, GoTo is also introducing the new GoTo Partner Network, designed to empower its growing ecosystem of partners with additional ways to attract customers and increase revenue.
With an expanded global focus, current and new partners can benefit from additional investments in marketing, new integrations and support for multiple partner types such as MSPs, resellers and distributors.
The program includes a formalized tiering model with associated benefits relative to performance. This creates additional revenue opportunities for providing remote support, endpoint management and additional GoTo collaboration products.