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Monday, July 15, 2024

PCCI, DTI consider agreement to promote Makati Halal hub

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The Philippine Chamber of Commerce Industry-Makati (PCCI-Makati) said it will formalize an agreement with the Department of Trade and Industry (DTI) to promote the Philippine Halal industry, ultimately resulting in the establishment of a Halal hub in Makati City.

The memorandum of understanding specifies that DTI and PCCI-Makati will collaborate with governmental bodies, organizations and private stakeholders to develop, execute and oversee initiatives and projects associated with establishing the Halal hub.

The hub, functioning as an ecosystem, will act as a central platform to facilitate connections between Halal manufacturers, traders, buyers and consumers. It strives to enhance the promotion and distribution of Halal products and services within Makati City, catering to the needs of both Muslim and non-Muslim consumers.

The joint effort also seeks to aid businesses in Makati in expanding their operations by tapping into global Halal opportunities, while simultaneously offering pathways for them to enhance their global competitiveness.

The MoU signing is scheduled to take place during PCCI Makati’s second general membership meeting and the induction of new members at the Makati Diamond Residences.

The signatories will be DTI Secretary Alfredo Pascual and PCCI Makati president Toots Cortez. Aleem Guiapal, DTI’s program manager for Halal industry development, will deliver a speech focusing on opportunities within the global market for the Philippine Halal ecosystem.

PCCI Makati is a trade and investment promotion partner of DTI in supporting the promotion of local and foreign direct investment and facilitating trade inflows into the Makati region.

The Halal Initiatives are spearheaded by the PCCI-Makati Halal committee led by its vice president Ruby Bañares-Victorino.

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