Companies from the banking, telecommunications, fast food, real estate and retail sectors figured prominently in the Brand Finance Philippines 30 2024 report.
The report by London-based independent brand valuation consultancy agency Brand Finance is a measure of a company’s value, stature, strength and growth, and how that company stacks against its local, regional and even global competitors.
The brand valuation consultancy group evaluates the strength and value of over 5,000 brands from around the world, across more than 40 sectors and industries annually.
BDO ranked as the most valuable brand, clocking in 14-percent increase in brand value. It outranked fast-food giant Jollibee and telecommunications company Globe Telecom.
The popular homegrown fast-food chain Jollibee’s value went up by 51 percent, taking the second spot, while Globe Telecom’s brand value went down 4 percent, ending in the third spot.
Puregold, the only retailing business on the list, stands shoulder to shoulder with big banking, telecommunications, power and energy companies.
PLDT, at the top of the heap in the 2022 and 2023 reports, fell down three notches, sliding to the No. 4 spot after posting a 25-percent decrease in brand value.
Among the big gainers was Mang Inasal, the “Philippines’ grill expert under the Jollibee Group.
It posted an impressive 201-percent gain in brand value, making itself the strongest brand among the most valuable brands in the list. In terms of ranking, Mang Inasal leapt eight places to land on the 15th spot.
Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. Brand Finance Philippines is managed under Brand Finance’s regional headquarters in Singapore.
The growth in brand value of these valuable Philippine brands mirrors the nation’s positive economic outlook. It also shows that the economy is experiencing a positive post-pandemic rebound.
Puregold, the only retailer in the prestigious list, retained its hold on the 9th spot, after gaining a 16-percent increase in brand value from 2023.
The achievement underscored Puregold’s exceptional performance and continued dedication to delivering value and quality to its customers.
The growth in value of the most valuable Philippine brands echoes the positive sentiments of their nation’s economic outlook.
This is especially so for brands in the banking and real estate sectors that benefited from strong post-pandemic economic rebound, improving financial literacy as well as continued urbanization and gentrification.