COLORS bring joy and vibrancy to our world, and SM Beauty has embraced this concept by introducing the Color Play Festival, a delightful event that runs until August 4. This festival is a celebration of diverse hues, featuring SM Beauty’s remarkable collection of makeup, skincare, and hair care products.
On July 31, the festival kicked off at the Mall of Asia Main Atrium with a grand launch attended by content creators, influencers, and media representatives. The event encourages everyone to explore the playful side of colors and take pride in expressing themselves through makeup and beauty products.
In store for shoppers are games, freebies, entertainment, and even a digital beauty pageant.
After the formal launch, the Color Play Festival was opened to the public, who got to enjoy different activities such as a makeover area exclusive for SM Advantage Card members. Also, an SMAC member exclusive is the hair braiding and flower crown area, where a limited number of customers can enjoy free flower crowns and braids done by professional artists.
As part of the Color Play Festival, SM Beauty launched an engagement-driven, digital pageant to help spread awareness about SM Beauty products while emphasizing on the idea of “Create Beauty.” Participants are urged to post their most dazzling Coachella Festival look on Twitter, Instagram, Tiktok, and Facebook. The post must include #SMBeauty and #ColorplayFestival2023 in the caption.
Entries will be judged based on the following criteria: Makeup, Hairstyle, Originality, and Engagement (likes, comments, and shares). The top 10 winners will receive exclusive hair, makeup, skincare, and other SM Beauty products.
Throughout the Color Play Festival, there will also be a “ferris wheel” gondola and photo booth. Customers can have a chance to win SM Beauty products with Ferris-Win, and a snapshot of them with their friends and family members in the photo booth. To have the chance to win the contest, consumers just need to buy any variant of SM Beauty lipstick and show proof of purchase.
The participating brands include MAC, NARS, Drunk Elephant, Shiseido, LOOK At Me, Tsubaki, Extra Care/GOT2B, Tressemme, L’Oreal Hair, Liese, Hairfix, Y.O.U, QuickFX, Barenbliss, Dazzle Me, Flormar, BYS, KISS New York, Maybelline, Happy Skin, Shiseido, Drunk Elephant, BLK, Chic Bobbie, LA Girl, Vice Cosmetics, and Issy & Co.