Ginebra San Miguel Inc. (GSMI), the renowned producer of the world’s top-selling gin, is embracing the vibrant spirit of World Gin Day (WGD) in a fresh and dynamic manner, with white taking center stage as the color of enjoyment.
Commencing with a media launch on June 8 at The Westin Manila in Ortigas, a series of captivating events will be organized to emphasize the significance of June as World Gin Month.
WGD, an internationally recognized celebration held on the second Saturday of June, is spearheaded in the Philippines by GSMI, which introduced the inaugural WGD festivities to the Asia Pacific region in 2014. That year, GSMI commemorated the 180th anniversary of its flagship brand, Ginebra San Miguel.
Presently, gin enthusiasts eagerly anticipate GSMI’s month-long activities, which not only honor gin’s enduring impact on our drinking customs but also acknowledge its role in commemorations, festivals, gatherings, and even our everyday achievements.
“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.
GSMI celebrates World Gin Day with its campaign “Gin Is In,” highlighting gin’s cool, clear, and versatile qualities. The campaign features personalities Zanjoe Marudo, Basel Manadil, and Herlene Budol, representing gin’s coolness, clarity, and versatility respectively. They will be part of various GSMI events in June.
The white party to mark the launch of the campaign was highlighted with a showcase by three mixologists from the Ginebra San Miguel Bar Academy. The academy, in partnership with TESDA, provides education and training in bartending and entrepreneurship.