With over 970 stores nationwide, leading food kiosk operator Fruitas Holdings Inc. is on the lookout for more brand acquisitions as it continues its bullish thrust to diversify distribution channels.
“We are always finding ways to make it easier for Filipinos to access our products. We want to encourage more frequent consumption and continue to reach out to first-time customers,” said Lester Yu, Fruitas Holdings president and chief executive officer.
He added the evolving needs of the customer base provided an opportunity for the company to expand distribution channels.
Earlier this year, Fruitas teamed up with Grab to make their products available in the delivery service platform in order to reach and serve more Filipinos in Metro Manila easily.
Among the brands that are available in Grab’s platform are Fruitas, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Sabroso Lechon, House of Desserts, Black Pearl and Tea Rex.