A critically endangered insect native to Cebu is featured in Lacoste’s polo shirts as part of a campaign to help raise awareness of the extinction of threatened species and support conservation action on the ground.
Only 50 damselflies are known to be alive in Cebu today, for which the brand is releasing 50 polo shirts to emphasize this number. Damselflies’ wings are similar to dragonflies, with the former smaller and more delicate looking than the latter.
The Cebu Damselfly is part of the 10 limited edition polo shirts featuring threatened species from around the globe in place of the brand’s signature crocodile logo. The collection is part of the brand’s collaboration with the International Union for Conservation of Nature.
The shirt is now available at the Lacoste store in Shanghai, China.