A total of 53,139 toys brought smiles to less fortunate kids from all over the country through the Share-A-Toy project of The SM Store and Toy Kingdom.
Booths were set up at all The SM Store and Toy Kingdom branches nationwide where shoppers donated new and pre-loved toys for the benefit of less fortunate children.
These toys were turned over to various schools, orphanages, local hospitals, and churches. Among these were the Eugenia Ravasco Day Care Center, kids supervised by the Parañaque Development Foundation Incorporated, Camp Aquino Station Hospital, Cabanatuan City Day Care Center, and Marilao Central School in North Luzon.
Children from Likha Molino IV Elementary School, Felicidad Sy Pediatric Ward, and Lipa Archdiocesan Social Action Commission Inc. in South Luzon also received toys.
The donated toys also reached children in the VisMin area through the Life Care Community Services Foundation Inc. and Jeepney Bata Children Ministry in Visayas, and Communal Elementary School and Northern Mindanao Medical in Mindanao.
Customers who made kids happy through their donations also received a treat. Each donation entitled them to a P50 discount coupon, valid until Dec. 31, which can be redeemed for every minimum P500 single-receipt purchase of regular-priced toys at any branch of The SM Store and Toy Kingdom.