By Charles Dantes
IT’S TIME to show your mama, who’s tough as the leading sports active lifestyle and media brand Tough Mudder Inc. declared its new partnership with the premier sport agency in the country, Proactive Sports Management to bring the world’s biggest obstacle course racing event to the Philippines.
This collaboration marks the first time Tough Mudder has licensed its event in the country.
The inaugural Philippines’ Tough Mudder event weekend will open in July, followed by another week in November 2018.
Both competition will showcase Tough Mudder’s signature obstacle course.
“Tough Mudder events have united millions seeking a more engaging, communal form of active lifestyle. We are excited to partner with Proactive Sports Management, who have a proven track record for success for athletic events in the Philippines, to ensure locals and tourists alike will have the same unparalleled experience that has made Tough Mudder the must-do event for OCR enthusiast and weekend warriors alike,” said Will Dean, CEO and Co-founder , Tough Mudder.
Prepare to be tested as, Tough Mudder obstacles provide heart-pounding excitement for the modern-day thrill-seekers as this team activity helped people build camaraderie and put adrenaline rush all in just one run.
“This is the first time Tough Mudder will be in the Philippines, and Tough Mudder is not just about being tough, it also about teamwork and coordination,” explained Proactive COO Justine Cordero.
Tough Mudder held events in five out of six continents in the world. This year, Tough Mudder Inc. and its licensees will hold 150+ activities all over the world, welcoming different participants to show their determination and courage while enjoying with their team.
Registration is going on. For more information, visit Tough Mudder Facebook account at www.facebook.com/ToughMudderPhilippines.