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Tuesday, May 14, 2024

Most requested liquid foundation is here

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A highly rated and most awaited makeup range has finally landed on the Philippine shores.

Fit Me is Maybelline New York’s range of liquid foundation, foundation stick, pressed powder, concealer, blush, and bronzer first launched in the US five years ago.

Since its introduction, Fit Me, particularly the liquid foundation format, has been receiving glowing reviews among those who have used the product. It’s currently rated 4.3 stars out of five based on 1,720 reviews on Amazon, 4.2/5 based on 1,996 reviews on Ulta, and 3.5/5 based on 767 reviews on makeupalley.com, as of this writing.

Naturally, Filipino makeup junkies eagerly requested for the range to be brought here at home.

“It has been years since people were asking—both on social media and in stores—when will we have Fit Me here in the Philippines,” Maybelline Philippines marketing director Cary Co told Manila Standard.

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The Maybelline Fit Me matte liquid foundation, foundation stick, pressed powder, and concealer is now available in Maybelline outlets nationwide.

The highly-rated liquid foundation, foundation stick, pressed powder, and concealer formats of Maybelline New York’s Fit Me range are now available in the Philippines. 

Co and her team handpicked the shades of the four formats, which according to her are the best fit for the tone and texture of Filipino skin.

For the much raved about Fit Me + Matte Poreless liquid foundation (P399), Maybelline Philippines brought 10 of its 33 super-saturated shades. The shades include Classic Ivory, Nude Beige, Warm Nude, Natural Beige, True Beige, Soft Tan, Natural Buff, Rich Tan, Sun Beige, and Toffee.

This certified US bestseller takes pride in its “easily blendable” formula. It is ideal for those with normal to oily skin as it has a matte finish and controls shine.

Fit Me foundation stick (P399), on the other hand, is perfect for those on-the-go. It offers coverage of a liquid foundation and matte finish of a powder, the latter due to its exclusive anti-shine powder core that instantly dissolves oil.

The foundation stick comes in eight shades: Porcelain, Ivory, Classic Ivory, Buff Beige, Natural Beige, Pure Beige, Toffee, and Coconut.

Fit Me Matte + Poreless pressed powder (P399) promises shine-free and poreless looking skin upon application. It contains blurring micro powders that blur pores and its formulation controls shine, thus making it an ideal setting powder. It’s ideal for normal to oily skin.

The pressed powder variant also comes in eight shades, namely, Classic Ivory, Buff Beige, Natural Beige, True Beige, Natural Buff, Pure Beige, Sun Beige, and Toffee.

Finally, Fit Me concealer (P199) gives natural coverage for dark circles and dark spots. It comes in four Filipino skin-suitable shades: Sand, Medium, Deep, and Cafe.

Visit Maybelline Philippines on Facebook for more details. 

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