THE flag carrier Philippine Airlines has been chosen as the official airline partner of the Miss Universe Beauty Pageant to be held in Manila this month.
This is the third time the Philippines is hosting the prestigious event, which started as a marketing competition by California company Catalina Swimwear in 1952. The pageant has evolved over the past 64 years into an annual tradition celebrating intelligence, poise, and beauty.
As official carrier and global sponsor, PAL will fly the 85 candidates to top local destinations including Cebu, Davao, Boracay, Vigan, Baguio and Batanes to savor Filipino culture, cuisine, beaches and famous tourist attractions.
A number of activities have been lined up by the organizing committee, culminating in the coronation on Jan. 30, at 8 a.m. at the SM Mall of Asia Arena in Pasay City, where the reigning Miss Universe Pia Alonso Wurtzbach will transfer her crown to her successor. Pia is concurrently a PAL brand ambassador.
Aside from some candidates, all members of the organizing committee and working staff will be flown by PAL to Manila.