GMA Network (GMA) reinforced its strong showing in Urban Luzon with improved shares across all day parts, based on data from Nielsen TV Audience Measurement, the industry’s trusted ratings service provider.
Urban Luzon accounts for 77 percent of the total urban TV household population in the country.
During the covered period (with the dates of Sept. 25 to 30 based on overnight data), GMA’s household audience share in the area reached 41.7 percent, 8.9 points higher than ABS-CBN’s 32.8 percent.
GMA led ABS-CBN in the morning, afternoon and primetime blocks, which resulted in an even bigger total day advantage over competition versus the previous month.
Moreover, GMA dominated the list of top-performing programs in Urban Luzon with the Kapuso telefantasya Encantadia taking the no.1 spot followed closely by primetime newscast 24 Oras and weekend comedy show Pepito Manaloto in the second and third slots, respectively.
Rounding out the list of Kapuso programs in the top 10 are the weekly drama anthology Magpakailanman, 2016’s no.1 Koreanovela Descendants of the Sun, multi-awarded news magazine program Kapuso Mo, Jessica Soho, recently launched primetime drama Alyas Robin Hood, and Sunday night sitcom Hay Bahay!.
Joining these shows in the list of top programs in Urban Luzon are Ismol Family, 24 Oras Weekend, Sunday Pinasaya, Eat Bulaga, Juan Happy Love Story, Wowowin, #Like, Imbestigador, Superstar Duets, Someone to Watch Over Me, Magkaibang Mundo, and Dear Uge.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen has a nationwide sample size of 3,500 urban and rural homes, bigger than Kantar’s sample size of 2,610.
For the first six months of the year, GMA’s consolidated revenues improved by 32 percent to P8.760 billion due to election-related earnings and consistent growth in recurring advertisements, while its net income after tax jumped 116 percent to P2.378 billion. ABS-CBN ended the period with a net income of P2.114 billion, lower than GMA’s net income by P264 million.