Showcases its brand with ‘Drive Your Friend’ Campaign
Dongfeng Motors (DFM) Philippines launched an exhilarating event last May 2, 2024, unveiling a new lineup of high-tech, sustainable vehicles alongside its “Drive Your Friend” campaign at the Metrotent Convention Center in Ortigas.
The event, which merged the thrill of a car reveal with musical theater, brought to life the Aeolus Huge, Forthing Friday, and Nanobox models, along with new offerings such as the Rich 7, Nammi, Forthing U-Tour, MHero, and Aeolus Mage.
“Within just six months of operations, Dongfeng Motors has successfully penetrated the Philippine market, established a strong presence, and gained traction among consumers,” shared Mr. Brennan Lim, Deputy CEO of Legado Motors, Inc. (LMI), the company that distributes Dongfeng in the Philippines.
Despite being a new player in the industry, Dongfeng’s sales performance has exceeded expectations, demonstrating the market’s positive reception of the brand. The company’s focus on sustainability, exceptional quality, and customer centricity has led to notable achievements in market penetration, product launches, sales performance, dealer network expansion, brand recognition, and customer satisfaction.
The event also introduced the newly formed Team Dongfeng under Legado Motors, comprising industry veterans and dynamic new managers who will lead the brand to greater success and solidify its position in the Philippine motoring landscape.
“Dongfeng Philippines is offering the widest variety of propulsion choices to Filipino customers who may or may not be ready for that radical switch to electric just yet,” said Atty. Albert Arcilla, the new Managing Director of Dongfeng Philippines.
The lineup showcased a symphony of vehicles, including the compact electric Nammi, the sporty Aeolus Mage crossover SUV, the technology-packed Rich 7 pickup truck, the spacious Forthing U-Tour MPV, and the powerful, fully-electric MHero SUV.
“Dongfeng Motors, a brand that resonates with quality, innovation, and excellence, has quickly established itself as a formidable player in the competitive Philippine market,” Lim said. “It has been at the forefront of promoting eco-friendly practices in the automotive sector, demonstrating our dedication to a greener and more sustainable future.”
The new DFM models are now available for viewing at showrooms in Pasig, Alabang, Cavite, Marcos Highway, Pampanga, and Tarlac.