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Monday, April 29, 2024

Transforming end-of-life service with new approach

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Funeral service providers often understand that families are going through a difficult and emotional time, and they aim to relieve some of the burdens associated with organizing a funeral. They help with tasks like preparing the deceased, arranging the venue, coordinating with religious or spiritual leaders, and managing paperwork. 

The phrase “iiyak ka na lang” is their way of offering support and reassurance that they will take care of the rest, which can be comforting during a very challenging period of loss.

Aeternitas Chapels and Columbarium is revolutionizing this approach by providing funeral services in a welcoming atmosphere, featuring hotel-like amenities, and delivering comprehensive support to bereaved families.

Moment of reflection at the Vault Area

Marketing director Hero Francisco said that the company is trying to veer away from the dark and gloomy aesthetic that is common in columbariums and funeral homes. Instead, they created spaces where families can come to celebrate the lives of their loved ones in a dignified and meaningful way.

Nested in the heart of Quezon City, this nine-story property on Commonwealth Avenue also offers a number of thoughtful amenities, such as cozy bedrooms in the chapels and expansive windows with views of the Sierra Madre mountain range.

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Francisco underscored that Aeternitas is dedicated to the wellbeing of the bereaved. The facility provides a variety of services to support families on their journey of grief, including grief counseling, self-care workshops, and private family gatherings.

Chapel Manager Joey Guillen (foreground) with an Aeternitas chapel butler

The chapels and vaults offer a serene environment with cozy bedrooms and scenic views, fostering a sense of peace. Aeternitas also facilitates connections among bereaved families through support groups.

Their commitment to self-care is reinforced by thoughtful amenities like a butler service, spacious family rooms, and a café, creating a welcoming atmosphere during a challenging time. 

Recently, Aeternitas invited grief counselor, psychologist, and book author Philson Manuel for a wellness talk dubbed Lingap: Self-care in the time of grief and loss.

Cafe O is located on the ground floor of Aeternitas’ building

The talk was part of Aeternitas’ commitment to providing comfort and support to its community members during difficult times. 

“We want to assure our community that we are here for them,” said Aerernitas sales head Eddieboy Santos. “The core of our service is to provide comfort.”

In his talk, Manuel emphasized that grief is a normal and healthy response to the loss of a loved one. He also discussed the two levels of expressing grief: personal and communal.

Personal self-care involves taking care of one’s physical, emotional, and mental needs. This includes maintaining a regular exercise routine, getting enough sleep, eating healthy foods, and practicing meditation. It is also important to be kind to oneself, forgive oneself, and allow oneself to cry and express one’s emotions.

Aeternitas’ garden-themed main lobby

Communal self-care involves reaching out to others for support and sympathy. Grieving people may find it difficult to function normally, so they need the help of their friends, family, and community.

Manuel also highlighted the importance of having access to good funeral and burial services. 

“When good facilities are properly in place and burial services are outstanding, they ease the burden for the bereaved,” he said. “Nakakabawas ng alalahanin (It reduces their worries).”

Aeternitas Chapels and Columbarium is a funeral and burial service provider that offers a wide range of services, including chapel rental, cremation, and columbarium services. The company is committed to providing its clients with the highest quality of services and support during their time of need.

To learn more about Aeternitas Chapels and Columbarium, please visit their Facebook page at https://www.facebook.com/aeternitaschapels/

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