Lenovo celebrates high-speed performance, design with Special Limited-edition Lenovo Ducati 5 Windows 10 Laptop
Creativity, passion, and technology are at the heart of what Lenovo and Ducati do; two years ago, Lenovo brought its smarter technology to the racetrack by becoming the key technology partner of Ducati. At Ducati Corse the saying goes, “The faster the computing power, the faster the motorbikes.” Ducati has undergone a transformation of its own; computer technology and artificial intelligence are reshaping motorsport in unprecedented ways. Lenovo’s branding can be seen on Ducati racing bikes and MotoGP™ riders’ uniforms, and now, for the first time at CES® 2020, the world’s biggest consumer electronics show, superfans will get to see Ducati’s branding featured on our special edition thin and light laptop: the Lenovo Ducati 5. Love at First Bike A shared love for customers inspired the next frontier of product development for this successful Lenovo-Ducati partnership, built around making an emotional connection between the two brands. These are fans who value high performance in motorsports as well as in their personal devices and want to express their connection to Ducati both on and off the track. For this laptop, we harnessed that same passion for Ducati design, considering all the details, to deliver fans a PC they could love as much as their bike. With wrap-around racing stripes, colorful gift box and companion carrying sleeve with an emblazoned Ducati shield, there’s no other PC quite like it in the world. For an inside look at this collaboration, we spoke with Lenovo Intelligent Devices Group’s Vice President of Design, Brian Leonard, about some of his and Ducati’s favorite design details. Brian Leonard: It has been an honor to co-create something together, something new and premium that people can’t wait to get their hands on as they roll out to market. Even now, people ask me if I can save them one. Much of the deep emotional connection that customers feel as they consider the new Lenovo Ducati 5 was purposeful. What was it like to work with the Ducati team in coming up with podium-worthy designs? Brian Leonard: It was our intention from the beginning to go bold. I was lucky to have visited several times with Ducati at their factory in Bologna, Italy, which on any given day is packed with motorcycle lovers—from museum visitors checking out the racing memorabilia next door to the gift shop staff and everyone on the factory floor. The small parking lot was full of row after row of Scramblers, Monsters, Panigales, all different types of Ducati bikes. At first, I thought they were for sale and ready to be shipped, but was told that no, they belonged to their employees—many of whom I got to observe on the factory floor honing their craft. You can actually see how much they care about what they do. The quality and care that goes into every piece, one single person working on one part at a time to create a finished product that’s truly handcrafted and quintessentially Italian. When they build a motorcycle, they’re building it for one customer, and they love their customers. It’s little wonder why so many leave Ducati’s showroom with a catalog under their arm; once you see the stylish, refined lines of some of these bikes, you’re hooked. Compare Lenovo’s creation process to Ducati’s. What did we need to get right? Brian Leonard: In short, everything. I love their ability to create a deeper emotional connection between their customers and their products, and that’s what we’re interested in doing at Lenovo. Balanced design is part of Ducati’s brand and honoring that heritage was one of our drivers to producing a refined product. Each element chosen was no accident, there was zero chance we were just going to slap a logo on something—the materials, finishes and colors used all had to meet a high standard. These devices feel special, almost custom-built. And with only 12,000 machines in this limited-edition model, it’s tailored for the biggest Ducati fans. Working with Ducati on figuring out how to make something new and different has been a lot of fun. Any creative exercise that gives our PC designers fresh perspective is good. We had to invent a way to add those authentic Ducati racing stripes in the right shade of red with the same precision and quality that Ducati’s artisans use in crafting their higher-end products.
The special edition 14-inch Lenovo Ducati 5 will start at €899.00 (including VAT) and will be available in select markets starting in April 2020. Visit the Lenovo CES 2020 press kit for photos and full specs.