YouTube, in partnership with leading data and insights company Kantar, is bringing back the YouTube Works Awards Southeast Asia for its second year to celebrate the most creative and effective video ad campaigns on the platform. Applications from Indonesia, Thailand, Vietnam, Philippines, Singapore and Malaysia are now open until April 30, 2024.
Below are the categories that are up for grabs:
- The Big Bang: The Big Bang refers to the most effective launch or relaunch campaign to build awareness for the target audience. The launch or relaunch can include a new brand or product, new positioning, new tagline, etc.
- The Long and Short: The Long and Short goes to the campaign that best adapts original storytelling for different ad durations. It measures how well brands adapted to the audience’s expectations from their video content using different ad lengths across different formats.
- The Best of Festive (Tết, Ramadan, etc.): This award celebrates the most effective YouTube campaign for festive moments and seasons. The entry must have had a central theme around festive moments such as Tết, Ramadan, Christmas, Songkran, Valentine’s Day, etc., clearly manifested in its creative assets, and messaging among others.
- Brands & Creators: This recognition honors the best collaboration between brands and YouTube Creators that strategically and creatively drives incredible results across the funnel.
- Force for Good: This award goes to the most impactful campaign that champions a worthy cause.
- Best of Country: This honors the best overall local campaign within each country.
- The Grand Prix (Southeast Asia): The ultimate prize, the Grand Prix champion in Southeast Asia (only one winner across the region) is the work that breaks barriers and demonstrates excellence throughout the entire process—from the creative idea to the media execution and measurable results. The Grand Prix will be awarded at the Grand Jury’s discretion, with special consideration granted to the winners of all submissions-based categories.
New categories to this year’s Awards are Best Brand Story, the most effective and creative storytelling beyond 30 seconds; Masters of Media, the campaign with the most innovative and effective media strategy; and Best of Google AI, which recognizes the most effective use of Google AI.
“We’re thrilled to celebrate YouTube Works Awards Southeast Asia for its second year! Marketers from across the region continue to push boundaries on YouTube and we can’t wait to see how they will set the bar higher this year. We look forward to their entries showing the masterful blend of technology and storytelling in driving results that matter,” said Mike Jittavanich, Marketing Director, Google Southeast Asia and South Asia Frontier.
As with previous years, Kantar will screen all entries and analyze their insights and stats to determine which products, strategies, and content were the most successful and effective on YouTube. The local winners will be announced in September 2024, and SEA winners in October 2024.
To enter the YouTube Works awards, submit entries here. The eligibility period is from March 1, 2023 to April 30, 2024 (in part or in whole year).