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Tuesday, July 16, 2024

Ever Bilena ties up with Plastic Bank of Vancouver

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Popular Filipino beauty company Ever Bilena Cosmetics Inc. is redefining what it means to be beautiful.

In a groundbreaking partnership with Plastic Bank, Ever Bilena is actively creating a more beautiful world, free from plastic pollution and empowered by sustainable practices.

The collaboration resonates deeply with Ever Bilena’s purpose statemen: “We are dedicated to creating a beautiful world and empowering people to lead beautiful lives that transcend beyond the ordinary.” The company said the commitment to sustainability is not merely a tagline―it is a tangible action embodied in the partnership.

Plastic Bank, a Vancouver-based social enterprise, tackles two critical issues simultaneously: ocean plastic pollution and poverty in developing communities. It builds recycling ecosystems where plastic waste becomes valuable currency, providing income and essential benefits to people while preventing plastic from reaching our oceans.

Through the collaboration, Ever Bilena has already stopped 1.6 million plastic bottles from entering the ocean. The impact is a direct reflection of Plastic Bank’s mission of collecting plastic within 50 kilometers of waterways, and stopping ocean pollution at its source.

“Ever Bilena is fully committed to our sustainability initiatives, we consider this a core value and is also a key factor in our corporate strategy and mission,” said Denice Sy, chief sales and marketing officer of Ever Bilena.

Ever Bilena’s partnership with Plastic Bank is also aligned with the Extended Producer Responsibility (EPR) Law, which holds companies accountable for their plastic footprint throughout the product lifecycle.

“We are proud of this partnership with Plastic Bank,” adds Sy. “At Ever Bilena, we believe that beauty extends beyond cosmetic products, but also encompasses the wellbeing of our planet and its people.”

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