Silka, a renowned skincare brand committed to quality and affordability, proudly launches its campaign for the New Silka Whitening Deodorant. Known for offering leading beauty and personal care products in the Philippines, Silka now extends its expertise to underarm care, delivering exceptional results at an unbeatable price point.
Ms. Apple de Belen, Marketing Manager of Silka, emphasized the importance of holistic skincare, encouraging Filipinas to embrace confidence from within. She underscored Alagang Silka’s commitment to addressing all skincare concerns, including underarm care.
The campaign introduces its newest ambassador, Herlene Budol, embodying confidence, self-assurance, and the empowering spirit of Queenfidence. Herlene, overwhelmed by the warm welcome, expressed her gratitude for being chosen as the ambassador for the whitening deodorant line. This campaign marks her debut TV commercial, where she wowed audiences with a powerful performance in her stunning orange gown.
Herlene epitomizes accessible beauty provided by Silka without any “Budol.” Her genuine demeanor, infectious energy, and unwavering confidence resonate deeply with Filipinas across the nation, serving as an inspiration to women of all ages.
From Herlene’s humble beginnings to her rise as an actress and beauty queen, she has championed Silka, reflecting her personal journey with the brand. Silka’s affordability and effectiveness have been a staple in her family, with her late grandmother selling the products in their sari-sari store. Positioned as one of the most affordable whitening deodorants in the country, the New Silka Whitening Deodorant Line offers unparalleled value without compromising on quality.
Mr. Janssen Co, CEO of Cosmetique Asia Corporation, reiterated Silka’s commitment to innovation and affordability. He emphasized the brand’s dedication to providing accessible skincare solutions while staying true to its core values.
The New Silka Whitening Deodorants come in four variants formulated to address specific skincare needs. Infused with papaya enzymes, niacinamide, and Centella Asiatica Extract, each variant targets common underarm issues while providing 24-hour odor and sweat protection.
The TV commercial featuring Herlene Budol celebrates Filipina beauty and the transformative power of the New Silka Whitening Deodorants, with the tagline “Kili-kili puting walang budol, sa presyong ‘di rin budol!”
Ms. Jane Co, VP for Marketing and Purchasing at Cosmetique Asia Corporation, highlighted Silka’s dedication to empowering women and amplifying their beauty with pride, confidence, and utmost care.
Silka invites consumers to experience the transformative power of the New Silka Whitening Deodorants and join the journey towards beauty and confidence.
For more information about the New Silka Whitening Deodorant Line and other Silka products, please visit Silka’s website and @silkaskincare on Facebook, Tiktok, and Instagram.