Let us hear Manila Standard’s Merce Pascual’s experience as she unravels the truth behind the power of Argila Amazonia’s hair straightening using rare Amazonian ingredients to create silky, smooth, and manageable hair
By Merce Pascual
Meet Amazon’s Secret to Ultra-Sleek Hair.
Experts mentioned that the key to ultra-sleek hair is the formula of the product being used by the stylist, and with the number of hair straightening products I tried on, I could hardly believe that there is this one special product that can fit the bill without actually damaging your hair, primarily because it’s made of natural products from the Amazon. With so much confidence on my mind, I walked into Argila Amazonia’s Head Quarters last August 19, 2022 and took this rare opportunity to try Argila Amazonia’s Hair Straightening under the careful hands of their Philippines Educator, Ms. Mutya Malapaya.
Initially, Ms. Mutya introduced the products that she would use:
The first step is, Argila’s Detoxifier Pre-Treatment Shampoo 50ml: Its high pH removes toxins and impurities, preparing the hair cuticles for the straightening process, followed by Argila’s Activator Smoothing Cream Solution 100ml, that restores and improves frizzy hair, leaving it healthier and more manageable, and the service ends with a spray of Argila’s Murmuru Sealer Protection Spray that served as thermal protection before blow dry and ironing.
To further elaborate on what this exciting product can do, Ms. Mutya gave us a quick lecture along with the research we did before the makeover. “Argila Amazonia is known for 2 major ingredients, and those are White Clay and Murumuru Oil, both natural and pure products can be found in the entire Argila line,” Malapaya mentioned.
White Clay from Amazon: White Clay is a rare and extremely pure substance, found only on the Island of Marajo. The island, located where the Amazon River meets the Atlantic Ocean, is one of the best preserved ecological sanctuaries in Brazil. The clay forms through the decomposition of certain types of rocks over a period of thousands of years, rich in minerals such as magnesium, zinc, calcium, and iron; White Clay is famous for its use in skin care, commonly used to hydrate skin and lower stress levels. Argila Amazonia is the first hair care brand to take White Clay in a powder form, maintaining all of its beneficial properties and use it in a professional quality haircare product. White Clay’s molecular structure allows it to efficiently and effectively reach hair’s capillary structures, once inside, it enriches hair with a protein called L-cisteine, an amino acid naturally produced in straight hair. This leaves your hair amazingly naturally looking straight.
Murumuru Oil: The Murumuru seed, from which the Murumuru oil is extracted, grows naturally in the Brazilian state of Para, in the Amazon region. It’s found along river banks and in flooded areas, in dense or semi-dense forests. It grows on a thorny palm tree and that is easily recognizable due to its large leaves and long thorns. Murumuru Oil offers numerous benefits to hair, it helps hairs to recover long-lost moisture and regain its natural elasticity. Murumuru Oil is a powerful, nourishing anti-frizz oil that is unique to the Argila Amazonia line of products. After around 45-60 minutes, my hair went from frizzy and dry to super fab!
Before heading home, Ms. Mutya gave us the Argila Home Care kit that includes the Prolonging Shampoo, Masque, and Murumuru Spray, that’s supposed to sustain the beauty of my hair in more than 3 months. If you are looking for the healthiest and most effective way to achieve ultra-smooth, frizz-free, and naturally straight hair we found the right product for you; a product at 0% Formaldehyde and 0% Harmful Chemicals that can provide that ultra-sleek hair in more than 3 months is now available in Bench Fix salons, Studio Fix by Alex Carbonell, Stud & Sassy Barber Salon, The BLOC by Junie Siera and Co., and Haircology Salon, LIpa Batangas.