SM Supermalls brings you to the northernmost and coldest part of the Earth – the Arctic, through its launching display dubbed as Arctic in the South.
The Arctic in the South is another thrilling and chilling journey to all SM shoppers as it launches on July 20, 2019 at the mall atrium of SM City Dasmariñas. This giant arctic display has a life-size interactive set-up that creates an exceptional and excellent malling experience for all, especially for children.
It features eight (8) life-size replicas of Arctic animals – Polar Bear, Arctic Fox, Beluga Whale, Seal, Pacific Walrus, Orca, Caribou (Reindeer) and Humpback tail. These featured animals belong to UN Habitat’s 10 endangered Arctic animals. The centerpiece also fosters learning through facts and trivia related to the Arctic setting and the natural habitat of featured animals through school tours at the mall.
During the launch, arctic mascot friends perform and interact with children while wearing their boots and fur costumes. Along with the display launch, in-theme pocket activities like mascot meet-and-greet, coloring sessions, and face painting are also held at the mall atrium.
The Arctic in the South is in partnership with World Wildlife Fund (WWF). SM is one with WWF in its mission to conserve nature and reduce the pressing threats to the diversity of life on Earth. It makes a platform for shoppers to be informed of the impact of global warming in the Arctic region.
SM has been a catalyst of innovation, creative activations and massive displays. In 2017, SM Supermalls made a mark by bringing to life pre-historic creatures through Dinos in the Mall. In 2018, shoppers experienced the wonders of an African savannah with Jungle Safari. These two series of life-size displays travelled through SM South Luzon’s 15 malls – from Cavite all the way to the Bicol region.
This amazing sub-zero adventure will travel to your favorite South Luzon SM Malls in Cavite, Batangas, Laguna and as far as in Bicol. Visit SM City Dasmariñas FB Page to know more about the schedule of the Arctic in the South.