Global sports brand PUMA today announces the latest additions to its growing roster of Pinoy talents to represent the brand in the market.
Delivering on its promise to solidify its presence in the Philippine basketball scene, PUMA has signed rising University Athletic Association of the Philippines (UAAP) basketball athletes to officially mark the arrival and presence of PUMA Hoops in the country.
Forming the brand’s first-ever PUMA PH Hoops Squad are UP’s Malick Diouf and Chicco Briones, NU’s Patrick Yu and Jolo Manansala, FEU’s Xyrus Torres and Jorick Bautista, and UE’s Gjerard Wilson and Jack Cruz-Dumont. This exclusive group of student-athletes, who exemplify PUMA’s ForeverFaster mantra, will represent PUMA in a number of campaigns starting this year.
“The PUMA PH Hoops Squad consists of young athletes who are arguably deemed the future of Philippine basketball,” remarked Paolo Misa, PUMA Philippines Country Manager. “Recognizing the exceptional skills of the new breed of Pinoy hoopers in shaping the future of Philippine basketball, PUMA intends to play an active role in carving their path and etching their names in the country’s sports history by providing them a support system to help them grow and develop as athletes,” he added.
PUMA PH Hoops Squad: The Future of Philippine Basketball
PUMA Hoops houses the brand’s official basketball collection or product line represented by a global squad of elite basketball athletes such as LaMelo Ball, Scoot Hendersoon, and Pinoy hooper Kai Sotto. The Philippine iteration of the brand’s global squad boasts eight of the most promising UAAP basketball athletes who are deemed the future of Philippine basketball.
Donning the wide array of PUMA Hoops apparel released this year, PUMA’s All-Star Basketball Squad of 2023 was featured in their first-ever brand campaign. The student-athletes showed off and used their LaMelo Ball signature shoes, PUMA MB.02 and MB.03 La France, and the All-Pro NITRO – all of which are built with the best technologies for an unparalleled fit and comfortable cushioning designed to hit the court hard. The first visuals of the squad also feature PUMA on-and-off-the-court looks designed for comfort and flexibility, enhancing both their performance and style.