The support of the private sector will be tapped when two programs involving elite athletes and grassroots development are finally unveiled by the Philippine Sports Commission.
The government sports body expects that sponsors with a generous heart will come forward to support these two undertakings, which will be an offshoot of the Project: Gintong Alay, an elite level national sports program in the past.
PSC chairman Noli Eala said the support of private companies and individuals is important in carrying out, Duyan ng Magiting and Gintong Laban, a tweak of Project Gintong Alay, which was a plan of action for sports that the Philippine government implemented under the administration of President Ferdinand Marcos from 1979 until 1986.
“In order to solicit the help of the private sector, you need to have a genuine and sustainable sports program. And this is what we are building, and which we hope to present to the private sector,” explained Eala.
The PSC chief said the programs are now on their planning stages, slated to be launched within a month’s time.
Duyan ng Magiting (Cradle of the Brave), the first component of the PSC program, is described as entry-level events that lead to the Philippine National Games.
On the other hand, Gintong Laban (Golden Fight) is about the high-performance aspect of elite athletes. Here, the welfare of Filipino athletes competing at the elite level will be worked on in order to bring out the best in them.
“We have already talked to some generous donors, and we should be making some announcements (on this) maybe in a few weeks,” added Eala.