A year and a half of more than 30 successful shows including school visits, mall events and festivals, Ryle Santiago renews his contract as Cherub Baby Care products brand ambassador.
“We were in our Cagayan de Oro show. Knowing my contract is expiring, I told the audience to chant, ‘i-renew na ‘yan’. And they happily obliged. I saw our Megasoft Vice-President Ms. Aileen smiling to what I did. I guess it worked. But kidding aside, I’m extremely happy and proud with the trust and confidence given to me by my Megasoft family,” shares Ryle.
Megasoft Hygienic Products VP for sales and marketing Aileen Choi-Go acknowledges Ryle’s efforts as Cherub celebrity endorser.
“Ryle has a bubbly personality, always happy, optimistic and perky much like how our brand Cherub has been portrayed in the market. His first 18 months as an endorser for Cherub has been very fast and I applaud how he is able to balance the pressure of being a student and a celebrity yet maintaining his quirky self,” says Choi-Go.
“Clearly, he is an embodiment of what we are looking for in our brand that is positioned to be an inspiration to all the students nationwide as we aim to reach our 100th school for Megasoft’s School is Cool advocacy,” Choi-Go adds.
Apart from It’s Showtime and It’s Showtime Online, Ryle also hosts the digital shows, One Music Popssss and Wander Jam.
“In It’s Showtime, it’s more of fun group banters. One Music Popssss is informing the netizens about songs, singers and bands while in Wander Jam, it’s just me and the featured band doing road trips. Every episode is a learning experience,” Ryle says.
With his current involvement in shows about music, it’s not surprising that the 20-year-old has already written three songs ranging from pop, country and rock ballad about love and heartbreak, arranged by his brother, Lorenz Tan. There are plans to launch it in It’s Showtime.
“I hope to collaborate with Janine Berdin and my idols, Rico Blanco and IV of Spades one day,”he chimes.
Apart from music, Ryle also wants to concentrate on acting. Winning the recent PMPC Star Awards New Movie Actor of the Year for Bakwit Boys made him want to try a variety of roles from leading man to contravida. He recently delivered another fine performance as a soldier rendering support to Joshua Garcia in the “Medalya” episode of Maalaala Mo Kaya.
During the airing, #MMKMedalOfValor claimed the number one spot in Twitter’s Top Trends in the Philippines. Ryle continues to work on his acting while waiting for his next project.
Aside from his showbiz commitments, he is also an incoming third year student in Meridian International (MINT) College taking up Film. He applies and experiments his camera shots in his Youtube channel.
“Being an actor is like being in school because I’m a student of the craft. As a singer, songwriter and dancer, I’m able to express what’s inside my heart, while hosting and vlogging help me express my spontaneous self. And in between are my shows for Cherub Baby Care products, where I can be all of who I am,” ends Ryle.
For more info, please like Cherub Baby Care on Facebook, follow Megasoft_ph on Twitter and Instagram and log on to www.megasoft.com.ph.