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Thursday, July 25, 2024

Give it up for Cornerstone’s Gen C

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If there is one thing that “CS’ (short for Cornerstone) has never stopped doing, it is its continuous search for the next breed of artists.

In a hybrid event, an in-person gathering with a virtual component, Cornerstone Entertainment introduced several young talents as part of its official roster of artists. Some of them are already making a name for themselves in mainstream entertainment, while others are considered “rock stars” on social media.

It has been the culture of Cornerstone Entertainment to evolve with the changing times. Through the years, the company has expanded from being a talent agency to becoming a full-fledged entertainment outfit that has its own television and movie arm, music label, recording studios, and concert and events team, among many others.

GEN C. Cornerstone Entertainment launches a new roster of young talents from social media stars to singers and dramatic actors.

The agency is now taking this pursuit to the next level by putting a name to its new batch of multimedia stars – GEN C.

“This is actually a long time in the making. We’re already building them up for the longest time and we feel that after so much training and preparation, this is the ideal time for them to be introduced as part of the growing CS family. Most especially at this time when there’s more demand for content. So we are putting the well-deserved spotlight on these new exciting actors, personalities, and content creators,” said Jeff Vadillo, Vice President of CS Entertainment.

It’s also worth sharing that Cornerstone did not leave a stone unturned when it comes to training its next superstars. With the help of CS Artist Lab (Training Department of CS), they commissioned the help of the country’s top directors namely Joyce Bernal, Dan Villegas, Antonette Jadaone, Rod Marmol, and IreneVillamor to prepare the artists for the exciting work ahead.

Leading the list of Gen C talents is this generation’s Pop Princess and ‘Idol Philippines’ Grand Champion Zephanie.

Leading the list is this Generation’s Pop Princess and Idol Philippines Grand Champion Zephanie, multi-awarded indie and soap actor Noel Comia, Jr., Miss Earth Water 2020 and commercial model Roxie Baeyens, breakthrough actors Ian Pangilinan and Paolo Pangilinan, TikTok superstars Yukii Takahashi and Queenay Mercado, oppa cutie One De Guzman, and social media heartthrob Eli Padilla.

Also in the roster are feisty and sexy vixens Angela Balagtas, Pamela Kaye, and Glenn Krishnan, multi-talented actor Aaron Gonzalez, drag queen and LGBTQIA+ advocate Brigiding, and upcoming leading men Marc David and Abed Green.

Former screen couple (‘Gaya sa Pelikula’) and breakthrough actors Paolo Pangilinan (left) and Ian Pangilinan.

What makes this lineup of artists strong is its diversity. All the talents came from different walks of life, with different strengths and offerings but one goal is to make their mark in this ever-evolving entertainment industry. And GEN C is just a taste of many great things to come from CS.

 “We’re always on the lookout for new talents so definitely as far as S Entertainment is concerned, the launching of new talents will never end. We still have a lot in store in the coming days,” Vadillo shared.

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