New generation of stars

It was a dramatic moment for both Kim de Leon and Shayne Sava who were announced Ultimate Male and Female Survivors, respectively, during StarStruck Final Judgment held at the Studio 7 of GMA Network Center on Sunday, Sept. 15.

Amid the cheering crowd, the showbiz hopefuls couldn’t hold back their tears as their family and friends came up on stage to give them hugs.

 StarStruck Male and Female Survivors Kim de Leon and Shayne Sava
The winners were determined based on the combined percentage rating of each finalist: 50 percent from the council’s scores and 50 percent from the public votes.

Kim, 19, garnered an impressive 97.4 percent score over Allen Ansay’s 95.2 percent. Shayne meanwhile had a 96.9 percent score versus Lexi Gonzales’ 94.8 percent.

StarStruck Season 7 hosts Jennylyn Mercado and Dingdong Dantes on stage with StarStruck graduates—Katrina Halili, Kris Bernal, Yasmien Kurdi, and Mark Herras—who were also the StarStruck Season 7 Final 4’s mentors. 
“I was really patient and obedient throughout the entire run of the search. I didn’t stop learning and I was open to any constructive criticism even if sometimes they kind of really hurting my ego. But I know the advice and opinion of the judges were for my own good,” Shayne told Manila Standard on Sunday night right after the live show.

“I was focused and determined to survive all the challenges. And I accepted all the help I could get from our mentors,” teary-eyed Kim said of his edge over other hopefuls in the reality show.

The winners of StarStruck 7 each received P1 million in cash, a GMA-7 management contract worth P5 million, and a house and lot.

Alden Richards performed 'Kung 'Di Rin Lang Ikaw’ with the Final Two girls of StarStruck Season 7.
It was a stellar evening befitting the talent search’s final episode, with none other than Alden Richards and Aicelle Santos making an appearance.

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GMA News strengthens Facebook engagement

The news arm of GMA Network continued to strengthen its Facebook presence by creating quality content and better discussions on the top social media platform, keeping netizens well-informed on the latest news and updates in the country and around the world.

For the month of July, the GMA News Facebook page gained 9.8 million total engagements which outscored ABS-CBN’s 9.2 million. Engagement refers to the total number of times a specific Facebook post gets a Like, a Comment, or a Share, which gives a significant measure of how compelling the content of the page is. This content includes videos, photos, info graphics posted, and links to articles on the GMA News Online website.

This was achieved through the combined efforts of the GMA News Social Media Team (SMT) which curates the Facebook page’s content in real time, relying on data and analytics for the best social strategy to serve the most engaging posts to users.

Most of the interactions recorded during the month were from the exclusive online programs such as the #GMAnewsfeedMagtanong Kay Mang TaniStand For Truth#FYI with Richard Heydarian#AskAwayFact or Fake with Joseph Morong, and YouScoop. The total view count for these shows on Facebook reached 18.9 million in July.

Notably, GMA News went the extra mile during its comprehensive online coverage of President Rodrigo Duterte’s fourth State of the Nation Address (SONA) last July 22 as it impressed Facebook users with even more exclusive content. 

In addition to the SONA live stream, GMA News impressed netizens with exclusive content for a more comprehensive coverage of the SONA along with the events that unfolded during that day. There were live feeds of the red carpet and the rallies, SONA explainers, interviews with analysts, and a post-SONA analysis with Susan Enriquez and Richard Heydarian.

“We note that our competitor has an advantage in terms of having more Facebook followers and has more chances that their content will be seen. However, that did not stop our team to work harder to overcome that and improved the GMA News Facebook page by offering more exclusive and quality content to have better interactions among netizens,” said GMA Network Assistant Vice President for News and Public Affairs Digital Media Jaemark Tordecilla.

Fittingly, July was also the 10th anniversary of the GMA News Facebook page. As it marked a decade, netizens can expect more new and innovative programs from the award-winning producers of GMA News.

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Topics: StarStruck Final , Kim de Leon , Shayne Sava , GMA Network , GMA News Social Media Team
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