Her fans say that since her much-publicized breakup with longtime boyfriend Daniel Padilla, Kathryn Bernardo has been doing much better in her career. She seems to be enjoying her singlehood, partying, and traveling like any 27-year-old would.
Speaking of career, the actress recently inked a contract with TCL Electronics, a leading consumer electronics brand and the world’s top two TV brands.
“I just renewed my contract with TCL Electronics, so I am very excited about the partnership we’ll be doing this year,” Kathryn enthuses during the contract signing session held at her studio.
The partnership was sealed at Baked Studios last February 6. Present at the signing were Loyal Cheng, TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu, Marketing Head, and Joseph Cernitchez, Brand Manager.
This partnership is truly a match made for Kathryn, as she vividly remembers her childhood with their TCL TV and the bonding moments with her family. Having grown up with the TCL brand, she says, “I would remember that big gray box before smart TVs existed. I have such fond memories with that TCL TV because every night after I finished my homework, we would go to my parents’ room to bond and watch our favorite shows and cartoons.”
She continues, “I didn’t expect that one day, fast forward to 2023 when I first became their brand endorser, which is why I’m so grateful and humbled. I grew up with TCL, and now they offer other products like air conditioners, washing machines, and refrigerators. It’s also more interesting because they have more TV options and features. I’m pleased to see the brand grow alongside me.”
Aligning with the brand message of “Inspire Greatness,” Kathryn’s journey to becoming the most sought-after actress in the Philippines has inspired many. She embodies empowerment and ambition, continuing to illuminate and inspire others. Likewise, TCL strives to develop and roll out innovative products to improve the Filipino lifestyle.
The brand executives have high praise for the 27-year-old actress for helping them set the trail as a leader in the industry.
“We are thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” says Loyal Cheng.
Kathryn will be headlining upcoming campaigns for TCL products such as TVs, washing machines, air conditioners, and refrigerators.
“We are planning a lot of exciting things for Kathryn for this partnership, and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become an inspiration for many people, just like TCL’s brand message to ‘Inspire Greatness.’ That’s why many people aspire to be successful like her,” says Shae Xiaoling Yu.
“I’m looking forward to many exciting launches for TCL products. I’m also grateful that we have partnered again. For someone who grew up loving TCL since childhood, it’s such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies.