Actress and former beauty queen Ruffa Gutierrez was the “star of the day” at the launch of Avon’s new world-class branch that features three key areas.
The statuesque screen personality witnessed the unveiling of Avon’s Taft branch new Beauty Studio that showcases Avon’s Makeup, Fragrance, and Face Care products, which all can be tested by customers and potential representatives.
In the Beauty Studio is a specific area for Makeup and Face Care which are organized following Avon’s recommended regimen. Avon has also included select intimate apparel and jewelry that customers can try on.
On top of this, the Avon branch has an exclusive lane for orders of 10 items or less to facilitate easier purchasing.
The new branch also includes a supermarket section, where customers and representatives can take advantage of Avon’s top offers. The store includes Avon’s Body & Toiletries, Fragrance, Accessories, Home, Nutritionals, and Clearance offers. This is also where Avon will be launching their new products. Avon’s Beauty Advisors can also visit the supermarket for exclusive bundles.
Beauty Boutique Owners and Avon’s top sellers have access to the VIP Lounge, where they can conduct bulk purchases in comfort. Avon resellers can also take advantage of the dedicated counters for incentive issuances.
“We wanted to create a space for all of our Avon ladies that allows them to sample new products, partner with us, and reap the benefits from being our top sellers,” says Christine Eugenio, director of Channel Operations.
“We also want to branch out to Filipinas who haven’t tried Avon products yet and have our trained Avon ladies to find the right piece for them in the store,” she added.
Avon’s new Taft branch spells the beginning of Avon’s new way of connecting with Filipino beauty fans. “We had our customers in mind when we were developing the concept for the new store, and we’re so happy to finally unveil this new store for our customers and resellers” Eugenio says.
Avon envisions all their existing 194 branches nationwide to be well-equipped as they strive to become a digital beauty company. “So our vision is for our brand to offer a multi-channel access for everyone, but the products and opportunities will remain the same,” Diratian says.
There is no sign of stopping for Avon, especially now that it is part of the fourth-largest pure-play beauty company in the world, Natura &Co where, together, they embark to become the best beauty group for the world.