Media giant GMA Network remains the undisputed leader on air and online for Full Year 2023.
Nielsen TV Audience Measurement (TAM) ratings data from January to December 2023 show that GMA – together with GTV and digital channels I Heart Movies, Heart of Asia, Pinoy Hits, and Hallypop – tallied a combined people net reach of 94 percent or a projected total of 73 million viewers in Total Philippines.
Further, the Kapuso Network’s main channel, GMA, remained the most dominant channel in Total Philippines, with a 93 percent net reach, or a projected total of 72 million viewers nationwide.
GMA Integrated News’ 24 Oras clinches the top spot as the Philippines’ Number One TV Program in 2023, according to Nielsen TAM Data. 24 Oras, with a people rating of 14.7 percent, is closely followed by Kapuso Mo, Jessica Soho. Other GMA hits in the Top 10 for 2023 include Maria Clara at Ibarra, Voltes V: Legacy, Black Rider, The Voice Generations, The Clash 2023, Walang Matigas na Pulis sa Matinik na Misis, and Pepito Manaloto: Tuloy Ang Kuwento.
The network’s flagship radio stations, Super Radyo DZBB 594 and Barangay LS 97.1, continue to dominate the Mega Manila airwaves in 2023. DZBB secured a 29.9 percent audience share, surpassing its closest competitor DZRH 666 at 28.9 percent. Beyond Mega Manila, Super Radyo Iloilo topped the AM charts with a 46.9 percent share. Meanwhile, Barangay LS 97.1 Forever led FM stations with an impressive 42.5 percent audience share, leaving Love Radio 95.1 far behind at 15.5 percent. GMA’s FM stations also reigned outside Mega Manila, with high audience shares in Baguio, Dagupan, and Iloilo.
GMA expands its reach and impact, operating 108 TV stations and 21 radio stations nationwide, with plans for more in 2024. With the recent launch of GMA Ilocos Norte, the 12th regional station, the network strengthens its presence in various regions. GMA Regional TV’s acclaimed local newscasts solidify GMA Integrated News as the “News Authority of the Filipino.” Beyond analog broadcasts, GMA embraces digital platforms for wider accessibility. Meanwhile, GMA Synergy, after the success of Queendom Live! in 2023, continues to produce top-notch concerts, sports entertainment, and events, including the award-winning GMA Masterclass Series, both in the Philippines and abroad.
GMA dominates also social media and online content with billions of views across platforms. Tubular Labs data reveals consolidated online viewership of 26.9 billion on Facebook and 8.9 billion on TikTok, surpassing ABS-CBN’s 20.8 billion on Facebook and 7.9 billion on TikTok.
GMA Integrated News and GMA Public Affairs’ social media pages collectively garnered 21.9 billion views, with GMA Integrated News alone reaching 5.3 billion views, outperforming ABS-CBN News’ 2.2 billion. GMA Public Affairs’ platforms recorded 13.9 billion views on Facebook, TikTok, and YouTube. Overall, GMA Integrated News and GMA Public Affairs boast a massive following of over 220 million on social media.
Finally, GMA Network’s Metro Manila Film Festival entry, Firefly, caps off the year with three major awards out of 15 nominations: Best Screenplay for Angeli Atienza, Best Child Performer for Euwenn Mikaell, and the prestigious Best Picture award.
Produced by GMA Pictures and GMA Public Affairs, the film, which had a screening in UAE this January, is set to participate in the Metro Manila International Film Festival in Los Angeles, California, which runs from Jan. 30 to Feb. 2.