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Tuesday, July 23, 2024

Streaming app for Pinoy indie films launched

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EdukSine, a social enterprise and hybrid streaming platform that features educational and socially relevant independent Filipino films, was launched on Friday, March 24.

EdukSine is a social enterprise and hybrid streaming platform that features educational and socially relevant independent Filipino films (Photo from Department of Science and Technology – Science and Technology Information Institute)

Funded by the Department of Science and Technology (DOST), the app aims to bridge the gap between Filipino filmmakers and viewers by delivering contextual and transformative content. The platform likewise provides sustainable support and opportunities to small local film producers, directors, actors, and marketers. 

The app was the brainchild of Founder and CEO Karen Jane Salutan, a Blessed Arnould Study Assistance Program (BASAP) scholar and Business Management alumna from the De La Salle-College of Saint Benilde. Her vision is to provide a new unconventional venue to promote Filipino culture and arts through indie films that create social impact. 

EdukSine Founder and CEO and Benilde Business Management alumna and scholar Karen Jane Salutan

Apart from the streaming platform, EdukSine likewise promises to reach far-flung areas of the country by conducting pre-arranged in-person and hybrid block screenings in companies, government offices, and schools from the metro to the mountainous and coastal villages across the Philippines. 

Among the many issues to be highlighted and explored are peace, environment, education, agriculture health, indigenous culture, women empowerment, violence against women and children, gender equality, and LGBTQIA+ rights.

The EdukSine App launch included lectures that walk the participants into the creative journey and technical developments of EdukSine from advocacy into a social enterprise.

The event was spearheaded by Salutan, together with EdukSine co-founders Romae Marquez and Hector Gloria, plus EdukSine website and app developers Jacob Catayoc and Raphael Marco. 

They were joined by Leizl Sueno, the senior science research specialist and program manager of Women Helping Women: Innovating Social Enterprise (WHWise), the DOST initiative which assisted EdukSine to elevate its cause.

For more information about the event, visit Benilde School of Management and Information Technology – SMIT on Facebook. 

To know more about EdukSine, visit https://app.eduksine.com/.

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