Smart brings two powerful women together to banner its new campaign that reveals the telco’s groundbreaking “Best Mobile Network” recognition from Ookla, the global leader in mobile and broadband network intelligence.
A first for a mobile operator in the Philippines, the “Best Mobile Network” award was given to Smart after winning Fastest Mobile Network and Best Mobile Coverage for Q1 to Q2 2022.
Multi-hyphenate star Anne Curtis and rising actress Jane de Leon have suited up as two powerful superheroes in Smart’s latest campaign, which video was officially launched on Monday.
“We thought that it would really resonate well with our audience if we would bring together two powerful women. These two women are very iconic. They are two of the rising if not established stars in this generation—the Dyosa and the new Darna. We’re happy to do this with Anne and Jane despite their very hectic schedule. Although they are in different stages in their career, they’re both powerful women in their own special way,” said Francis E. Flores, SVP and Head of Consumer Wireless Business – Individual at Smart, during the virtual launch.
“We want to celebrate this milestone by putting together two of today’s remarkable women in one campaign that shows just how Filipinos are empowered with the best mobile experience on the Smart network. Anne has been a long-time Smart user and endorser while Jane is excited to further explore the power of Smart. Like Anne and Jane, we want our customers to enjoy the same powerful experience,” Flores added.
As Anne and Jane power through obstacles in the action-packed video complete with dynamic effects and stunts, they assert: “When you have the power of the fastest speed, and when you have the power of the widest coverage, you get the best overall experience.”
According to Flores, although Anne and Jane are in different phases of their careers, both are powerful women in their own special way.
A Smart endorser for over 10 years now, Anne has seen Smart evolve through the years even as she established herself as one of the biggest local celebrities today and remains the most followed Filipino celebrity on social media.
“I have been a loyal Smart subscriber for years, and it’s because Smart has allowed me to do so much—it’s almost like having superpowers. I’ve always been so proud to be part of this family and even happier now that the brand that has empowered me all these years is today’s Best Mobile Network,” said Anne.
On the other hand, Jane is about to make her mark in showbiz as she becomes the iconic Filipino superhero Darna. Her journey in getting this life-changing role serves as an inspiration for everyone to power through challenges, according to Flores.
“I’m happy to be part of the Smart family. I can’t even begin to tell you guys how much this means to me because I’m so excited to endorse a network that really empowers me to do what I want,” said Jane.
With Smart’s fastest speeds, subscribers can do and accomplish more—from connecting with loved ones in crystal-clear calls, sending important work and school files in seconds, sharing content on social media in real-time, to enjoying their favorite videos, music, and games seamlessly.
Smart’s widest coverage means subscribers can stay connected more—whether it’s from the comfort of their home or office, the commute to school or work, or outside the city for a well-deserved break.
The latest Ookla Speedtest Awards add to Smart’s recent string of citations that reinforce its network leadership. Last April, independent firm Opensignal declared Smart as the “operator to beat in the Philippines” as it dominated the Opensignal Mobile Experience Awards, covering the essential aspects of service, especially speed and experience.
These awards include Best Overall Experience for Video, Games, Voice App, and Download Speed across all technologies.
Non-Smart subscribers can experience the power of Smart without changing their number through Mobile Number Portability, a service that can be conveniently booked via https://smart.com.ph/Pages/mobilenumberportability and at Smart Stores nationwide. To know more about the Philippines’ Fastest and Best Network, visit www.smart.com.ph.
