Global technology leader Lenovo announced it is partnering with United International Pictures (UIP) for the premiere of the upcoming movie, Warcraft: The Beginning. Lenovo is thrilled to be part of this partnership to ensure that Lenovo customers everywhere are first to watch the Warcraft movie. Enthusiasts will also get to enjoy, a range of exclusive premiums as well as opportunities to get up close at cinemas, to Lenovo devices optimized for high-fidelity sound, arresting graphics and a satisfying media experience.
As part of Lenovo’s overall strategy to ‘Never Stand Still’, the world’s no. 1 PC maker saw the opportunity to continue developing their customer communities’ range and quality of experiences, on top of innovating devices that meet the latter’s diverse and evolving computing needs. The partnership with UIP will help extend Lenovo’s gaming customers’ experience on PCs and portable screens to the big screen, in line with Lenovo’s brand commitment to offer seamless access to content.
The partnership with UIP aligns with two of the three passion points created for Lenovo’s consumer business, namely Gaming and Movies (the third passion point is Music). Lenovo sees strong potential in each of these passion points, and will continue to develop partnerships and devices that deliver immersive and enriching experiences – such as in this case, by combining passion for Games with passion for Movies.
Lenovo’s brand is known around the world for consistently enlarging the area in which device engineering and human requirement meet to spark innovation. This has placed Lenovo in the position of being the world’s leading technology company, offering a broad spectrum of products to suit any need or desire, in any contemporary situation. Now through this landmark partnership with UIP, gaming communities and anyone who enjoys a cinematic ride will go further into the high stakes, engrossing world of Warcraft than ever before.
Under the Lenovo-UIP partnership, there will be activations and roadshows around the Philippines. Warcraft: The Beginning will be showing in cinemas in the Philippines from May 25.