GMA Network made another mark in Philippine broadcast history when it mounted the initial leg of PiliPinas Debates 2016 – the first presidential debate attended by all candidates in 24 years – which ruled both television ratings and online presence last Sunday.
Nielsen Phils. TAM, the industry’s most trusted ratings service provider, reported that GMA’s live coverage of the first presidential debate at the Capitol University in Cagayan de Oro City on Feb. 21, from 5 to 7pm, posted an overnight household rating of 24.8 percent nationwide in NUTAM (National Urban Television Audience Measurement), winning by a landslide over all counterpart programs of its rival network.
GMA Network made another mark in Philippine broadcast history when it mounted the initial leg of PiliPinas Debates 2016 – the first presidential debate attended by all candidates in 24 years – which ruled both television ratings and online presence last Sunday.
Nielsen Phils. TAM, the industry’s most trusted ratings service provider, reported that GMA’s live coverage of the first presidential debate at the Capitol University in Cagayan de Oro City on Feb. 21, from 5 to 7pm, posted an overnight household rating of 24.8 percent nationwide in NUTAM (National Urban Television Audience Measurement), winning by a landslide over all counterpart programs of its rival network.
The debate, which was organized by the Commission on Elections (COMELEC) and produced by GMA Network and its print media partner Philippine Daily Inquirer, rated highest in Urban Mindanao, where the event was held, posting a 30.5 percent overnight household rating.
Aside from ruling the TV ratings, the debate – attended by all presidential aspirants, Vice President Jejomar Binay, Sen. Miriam Defensor-Santiago, Davao City Mayor Rodrigo Duterte, Sen. Grace Poe, and former DILG Sec. Mar Roxas – also dominated online.
Based on data from Effective Measure, the leading provider of digital audience, brand, and advertising effectiveness measurement, GMA News Online got 3,567,404 page views last Sunday. The site’s main debates page gmanews.tv/eleksyon2016/debates <http://gmanews.tv/eleksyon2016/debates>, which housed the debate’s live stream, got 1,028,341 public views.
The hashtag #PiliPinasDebates2016 became the top trending topic on Twitter in the Philippines and worldwide at the time the debate was being shown. Data from Twitter shows that organic impressions of tweets sent by @gmanews generated 13.4 million organic impressions. Impressions are real views of @gmanews’ tweets. There were 54,200 clicks on links mentioned in tweets sent by @gmanews and 513,900 clicks on native videos it tweeted.
On GMA News’ Facebook page, posts with the #PiliPinasDebates2016 generated 156,215 engagements.
Meanwhile, the on-demand replay of Pilipinas Debates 2016 continues to be watched. The video posted on YouTube now has 1,049,334 views.
GMA Network also mounted the first-ever 360-degree live stream coverage of a live event in the Philippines during the debate, and one of the first worldwide.
Moderated by Mike Enriquez and Jessica Soho, the debate became a venue for the presidential bets to discuss their platforms on some of the most-pressing issues faced by the country. Inquirer.net Editor in Chief John Nery served as co-host.
COMELEC will be organizing two more presidential debates, one in Luzon and one in Visayas, and a vice-presidential debate in Manila.
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Miss Earth beauty, DLS-CSB to collaborate on green campaign
Miss Earth 2015 Angelia Ong paid a courtesy call on De La Salle-College of Saint Benilde (DLS-CSB) President Brother Dennis Magbanua, FSC, to discuss a possible collaboration between the pageant and DLS-CSB.
Ong, who is a Benildean, hopes to achieve her green advocacies by partnering with the college.
“I think the students of Benilde can learn from us, as well as having a real life experience… The whole core of this meeting is not just helping each other, but to expand the advocacy and awareness of students on how we can make a greener future.”
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ABS-CBN Execs as UK Education Ambassadords, Young Market Masters
Two ABS-CBN executives proved that excellence is the main order of business for the Kapamilya network with honors from revered institutions this month.
ABS-CBN Integrated Corporate Communications head Kane Errol Choa was named one of the seven United Kingdom (UK) Education Ambassador in the Philippines on Feb.11, while ABS-CBN head of Digital Operations – Digital Media Division Elaine Uy was recognized as a Young Market Master awardee by Mansmith and Fielders, Inc. during its 11th Young Market Master Awards held on the same day at the RCBC Plaza in Makati City.
Choa, who earned his MSc in Media Communications with merit from the London School of Economics and Political Science as a Chevening scholar, led the awardees chosen by the British Embassy in Manila for their vision and dedication to their field of expertise. He and the six other new ambassadors will bring inspiration to other Filipinos to pursue a UK education and explore the world-class educational opportunities in the UK to Filipinos, including the Chevening Scholarship Program, which began its search for applicants once again.
Ambassador Asif Ahmad confirmed the appointments at a reception at the British Ambassador’s residence, saying that “the role of education in nation building cannot be underestimated, in sharing knowledge and creating prosperity. Education is an important investment by the UK in the Philippines, even more so now with more scientific and research exchanges through the Newton Agham Fund, more scholars taking part in the Chevening Programme and more Filipinos hosted by the UK to further their studies.”
The Chevening Scholarships are offered in 118 countries, providing opportunities to emerging leaders through funding by the UK Government and partner organizations.
Awards are typically for a one-year Master’s degree, in any subject and at any of the UK’s leading universities. In the current academic year, a record number of 27 Filipinos joined the Chevening Scholarship Programme.
Meanwhile, ABS-CBN Corporation’s head for Digital Operations Elaine Uy was recognized as one of the Young Market Master awardees by Mansmith and Fielders, Inc.. Uy was one of the 11 marketers recognized by the prestigious training and consultancy company that offers marketing and sales strategies.
The Mansmith YMMAs seeks to honor and recognize excellent Filipino marketers who are 35 years old and below.
Working with Donald Lim, ABS-CBN’s chief digital officer, who himself was a YMMA awardee in the early part of his career, Uy has helped the country’s leading media network successfully adapt and prosper to the evolution of online communications by streamlining digital efforts and laying down the digital foundations of the company. Uy played an integral role in making the Kapamilya network become the number one website and social media publisher in the Philippines by overseeing the transition to digital of over 20 lines of businesses of ABS-CBN.
Uy used more than a decade of experience in digital production, strategy, and advertising in steering ABS-CBN’s digital media division to attaining a solid digital presence for the multimedia conglomerate by launching various business opportunities using the online platform: Stellar, the first-ever celebrity social media agency, Push Awards, the first celebrity awards event of the network, a multi-channel network dubbed Chicken Pork Adobo, and WeStory, an in-house digital agency for branded storytelling.