RCBC Bankard bagged a “Highly Acclaimed” award by The Digital Banker for providing the best user experience for mobile banking.
The credit card arm of the Rizal Commercial Banking Corporation (RCBC) received the award last month during the virtual Digital CX Awards 2021.
The Digital Banker is a globally-known news and research provider for the financial services sector including banking, insurance and financial technology (fintech) markets.
The RCBC Online Banking app was hailed for continuously empowering RCBC Bankard credit cardholders in terms of managing their finances better through its bills payment and purchase conversion features.
Using the RCBC Online Banking app, cardholders can automatically convert straight purchases that they charged to their RCBC Bankard Credit Card to up to 36 months installment with a simple swipe. This is especially helpful when it comes to paying big-ticket transactions, such as hospital or school payments.
The RCBC Online Banking app also allowed cardholders to charge their bills to their RCBC Bankard Credit Card, either through On-Demand (one-time payment) or Auto-Charge (recurring payments). Cardholders can simply click on the bills payment icon to make the payment.
Both features of the mobile app were implemented swiftly as a response to the COVID-19 pandemic to help customers accomplish their financial transactions securely and with ease and convenience.
“The swift implementation of credit card-related services in the RCBC Online Banking app ensured that the benefits were relevant for RCBC Bankard cardholders since it addressed the challenges and limitations brought about by the lockdown,” said RCBC Bankard President and CEO Arniel Vincent Ong.
As of end 2020, 74 percent of transactions were done through the mobile banking app specific to purchase conversion, while 89 percent were being done through the app for bills payment.
To date, RCBC Bankard has built several digital platforms or self-service facilities for its cardholders including: Digital Onboarding for online card application platform; Digital Cash Loan or its online cash loan platform for qualified cardholders; Customer Portal for web-based facility for statement viewing; as well as a short message service (SMS) card activation which is a keyword based, self-service card activation via SMS facility.
RCBC Bankard and RCBC are members of the Yuchengco Group of Companies (YGC).