Some 8 million motorcycles and tricycles were registered in the country last year, heavily outweighing the number of four-wheel vehicles that ply the roads. Despite this, motorbike riders do not get the same attention as cars or trucks.
To ensure that 2-wheel motorists get the fuel and service fit for their needs, Shell signed a three-year partnership with global motorcycle and parts manufacturer TVS Motor last month, bolstering the level of support that motorcycle riders can get on their journeys.
“The number of two-wheel motorists in the Philippines is growing at an incredible pace, and that means that the industry has to start paying more attention to them by adjusting our products and services to better meet their needs,” said Pilipinas Shell Vice President and General Manager for Retail Randy Del Valle.
“Many of them, private bike owners and professional bikers alike, have been instrumental in restoring mobility to the Philippines. They need our support to sustain them during their trips, especially because they are among the few motorists who can move with ease during the pandemic,” he added.
From mopeds to racing-inspired motorcycles, TVS Motor is one of the leading two- and three-wheeled vehicle manufacturers in the world, with over 1000 branches in the Philippines alone.
“The two-wheel market is picking up well. I would say that the market is coming back to normal, from where we left it in March,” said TVS Philippines Country Manager Vaibhav Srivastava.
“The entire motive of having this partnership is to give every bit of value that we can to the end-users and provider of fuels.”
Until Oct. 30, 2023, the partnership gives customers a Shell Go+ kit containing 1,400 points when they purchase 2-wheel or 3-wheel products from any one of TVS Motor’s stores nationwide.
Shell Go+ is Shell’s new digital-first loyalty program that allows users to earn and redeem points through an app when making purchases from any of Shell’s retail stations.
“We’re looking forward to broadening the reach of assistance we can extend to two- wheel motorists across the country,” said Shell Retail Marketing Manager Arvin Obmerga.
“They represent the largest segment of the motoring market in the Philippines, and we feel that it’s time for them to get more care and attention from the fuel providers that they visit everyday,” Obmerga added.
The points can be used when motorists gas up at Shell for fuels like Shell V-Power with DYNAFLEX Technology to improve acceleration, make engine performance more efficient, and provide an overall smoother ride.
TVS motorcycle riders who register for the program will also get personalized offers from Shell Go+, such as deals on Shell Advance motorcycle oils, which provide complete engine protection so bikers can stay on the road longer, as well as other items in Shell Select convenience stores and its network of partners such as Motolite, SM, Lazada, Shoppee, and Jollibee, to name a few.