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Home Events

PANA: Print Media, a Unique Advertising Investor

Manila StandardbyManila Standard
April 25, 2019, 3:34 pm
in Events
Reading Time: 1 min read
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“PANA (Philippine Association of National Advertisers) leads the way for the associations to embrace a culture of excellence as an Active Partner and Unique investor in our business relationship” said Ms. Blen Fernando, Vice President and TM for Marketing of Alaska Milk Corporation.  She was also the former PANA President for 3 terms. Fernando discussed “The Role of PANA in the Print Industry” during the United Print Media Group’s April General Membership Meeting last April 12, 2019 at Conti’s Bakeshop & Restaurant, Makati city.

She shared her most anticipated challenges and deeply-rooted experiences while ascending to her success in the field of advertising and leadership. Fernando also gave advices to UPMG members on how to create unique and meaningful ad materials and therefore build trusted and credible content and format. “Stop; think of it first, Look; know the plans, and Listen to both sides", she said. Before ending the discussion, she tackled how Print can coordinate with their distinctive traits and make it their edge in this digital era; because for her Print can always have its digital counterpart but can never be replaced by them.

UPMG’s 3rd GMM was sponsored by TeaM Energy and hosted by Publications Bandera, Manila Standard, and Journal Group of Publications.

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Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

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