Saturday, September 23, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
    • Young Life
  • Special Pages
    • Pets
    • Tech
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • On the Road
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Cravings
    • Environment & Sustainability
    • Agriculture
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
    • Gallery
      • Photos
      • Videos
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
    • Young Life
  • Special Pages
    • Pets
    • Tech
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • On the Road
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Cravings
    • Environment & Sustainability
    • Agriculture
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
    • Gallery
      • Photos
      • Videos
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home News Top Stories

DoT pitch: Experience the PH

Sandy AranetabySandy Araneta
June 13, 2017, 12:01 am
in Top Stories
Reading Time: 2 mins read
A A
Share on FacebookShare on TwitterShare on Email

THE Tourism department launched on Monday, Independence Day, a new tourism campaign highlighting the Filipinos’ warmth and hospitality.

The department dropped its popular “It’s More Fun in the Philippines” campaign and replaced it with the new campaign with the theme “Experience the Philippines.” 

“When you’re with Filipinos, life is better, says the key message of the campaign launched during the simultaneous flag-raising ceremonies nationwide.

The minute-long clip “Sights” shows a Japanese retiree named “M. Uchimura” enjoying island-hopping in the Hundred Islands of Pangasinan, dancing with the locals at the Banaue Rice Terraces in Ifugao, riding an all-terrain vehicle in the Paoay Sand Dunes, and enjoying a snack on the cobblestoned Calle Crisologo in Vigan.

“Here, you don’t have to see the sun to discover radiance; you don’t have to see colors to experience vibrance; you don’t have to see smiles to know you are safe; you don’t have to see to feel you are home, says Uchimura in a voice-over.

Towards the end of the commercial, Uchimura, who wears a hat and sunglasses, takes out his walking stick to navigate Calle Crisologo and reveals he is blind.

According to Tourism Secretary Wanda Teo, the commercial goes beyond featuring the country’s top destinations but, more importantly, it encourages tourists to experience the Philippines to know how it is to be a Filipino.

“We are shifting our focus in our promotional campaign toward the unique experiences that each destination could offer and Filipino hospitality and security,” Teo said.

“The basic elements of fun remains as it is truly the Filipinos who make the total tourism experience fulfilling and memorable. The heart and essence of the tourism thrust is the people.”

The commercial depicts the true story of a retiree who may have been handicapped by blindness but then experienced the joy of Filipino hospitality during his memorable stay in the Philippines.

It is the second of a series of advertisements that the department will roll out in the coming months and will be shown internationally on television and its roadshows.

Tags: Department of TourismDOTExperience the PhilippinesTourism campaign
ADVERTISEMENT
Sandy Araneta

Sandy Araneta

Related Posts

Food makers resist gov’t plea

byOthel V. Campos
September 23, 2023, 2:20 am
0
8
Southwoods nails Seniors’ Fil golf crown

Just 6 of 29 manufacturers OK DTI call to defer price hikes for holidays Food manufacturers are resisting government’s request...

Read more

NCR suspends classes amid smog blanket; not vog, says Phivolcs

byJoel E. Zurbanoand4 others
September 23, 2023, 2:15 am
0
8
NCR suspends classes amid smog blanket; not vog, says Phivolcs

Local government units in Metro Manila suspended classes at all levels yesterday due to heavy smog, which most mistook for...

Read more

Marcos cutting validation time for imported rice to 7 days

byCharles Dantes
September 23, 2023, 2:10 am
0
8

President Ferdinand Marcos Jr. on Friday said the government no longer wants to wait 15 days for rice importers to...

Read more

Inflation top issue in Q3, but execs downplay survey

byJoyce Pangco Pañaresand2 others
September 23, 2023, 2:05 am
0
8
Vax wastage, infection surge feared in Odette-hit areas

The rising prices of basic goods and inflation as well as the country's economic performance are the top important issues...

Read more

China denies coral damage; DOJ, SolGen to talk WPS case

byRey E. Requejoand2 others
September 23, 2023, 2:00 am
0
8
Southwoods nails Seniors’ Fil golf crown

China on Friday denied it was involved in the destruction of coral reefs in parts of the West Philippine Sea,...

Read more

Sigh of relief: Fuel prices rolled back next week

byManila Standard
September 23, 2023, 1:55 am
0
8
NCR suspends classes amid smog blanket; not vog, says Phivolcs

Consumers can heave a sigh of relief next week as fuel prices are expected to go down after 11 consecutive...

Read more

Print Edition

View More

Recent Posts

  • Caloocan holds 10th Mega Job Fair
  • Malaysia to boost collaboration with PH on halal, digitalization
  • PH, US, Japan boost security cooperation in Indo-Pacific
  • Maynilad assures customers of enough supply this year, begins water recycling
  • PBMM: Bagong Pinas Serbisyo Fair to bring new hope, beginnings
  • DOST to conduct HANDA Pilipinas DRRM expo in Cagayan de Oro
  • Lazada ‘mompreneur’ turns P2,000 into multi-millions
  • Cops arrest 2 drug suspects in Muntinlupa, seize P3.5-M in shabu

Advertisement

Latest News

DOST to conduct HANDA Pilipinas DRRM expo in Cagayan de Oro

byManila Standard
September 23, 2023, 2:27 pm
0
8
DOST to conduct HANDA Pilipinas DRRM expo in Cagayan de Oro

The Department of Science and Technology is set to conduct HANDA Pilipinas: Innovations in Disaster Risk Reduction and Management (DRRM)...

Read more

Lazada ‘mompreneur’ turns P2,000 into multi-millions

byManila Standard Business
September 23, 2023, 2:27 pm
0
8
Lazada ‘mompreneur’ turns P2,000 into multi-millions

In the bustling world of e-commerce, where competition is fierce and success is often hard to achieve, one Lazada “mompreneur”...

Read more

Cops arrest 2 drug suspects in Muntinlupa, seize P3.5-M in shabu

byJoel E. Zurbano
September 23, 2023, 2:20 pm
0
8
QC expands free testing program for COVID-19

The continuing police crackdown on illegal drugs in southern Metro Manila yielded significant results Friday night with the arrest of...

Read more

Kamala Harris tasked with new role fighting US gun violence

byAFP
September 23, 2023, 12:00 pm
0
8
Kamala Harris leads high-level US team to meet new UAE leader

US Vice President Kamala Harris took on a new role Friday fighting gun violence, a job likely to give her...

Read more

Philhealth’s Official Statement on Temporary System Downtime

byManila Standard
September 23, 2023, 10:05 am
0
8
Hospitals group urges members to set ‘PhilHealth holiday’ protest

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
    • Young Life
  • Pets
  • Tech
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Cravings
  • Environment & Sustainability
  • Agriculture
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Gallery
    • Photos
    • Videos
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App