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The Hotel Sales and Marketing Association (HSMA) kicked off its 10th Virtus Awards last week, celebrating “A Decade of Distinction” in the hospitality industry.
With Captain Stanley Ng (inset), President and COO of Philippine Airlines, as the keynote speaker, the event highlighted the crucial role of sales and marketing in driving success across travel, tourism, lodging, recreation, and food and beverage sectors.
The 10th Virtus Awards, set for October 2024, will recognize outstanding achievements in hotel sales and marketing. The announcement took place during HSMA’s general membership meeting at the newly opened Lanson Place Mall of Asia Complex.