Responding to Filipino consumers’ desire for sugar-conscious options, Jack Daniel’s and Coca-Cola launched the Jack Daniel’s and Coca-Cola Zero Sugar ARTD (alcoholic ready-to-drink) this May.
Building on the success of their original ARTD, this new offering caters to evolving preferences while staying true to the iconic whiskey and soda cocktail.
Both companies emphasized their commitment to innovation and consumer satisfaction through this collaboration.
“Following the warm reception of the original Jack Daniel’s & Coca-Cola ARTD last year, it became clear that there was a demand for the premium cocktail mix that uses our Coca-Cola Zero Sugar variant drink. This new option meets the demand, reinforcing our dedication to News Release innovation and satisfaction in the company’s partnership with Jack Daniel’s. Together, we deliver iconic drinks that turn into fan favorites around the world,” said Coca-Cola Philippines senior director for frontline marketing Mark Jason Dee.
Brown-Forman’s general manager for Emerging Asia, Sally Goh expressed tehe company’s excitement to offer the Jack Daniel’s® and CocaCola Zero Sugar ARTD in the Philippine market.
The Jack Daniel’s and Coca-Cola Zero Sugar ARTD is poised to become another favorite, offering convenience and the delicious blend of Jack Daniel’s Tennessee whiskey with Coca-Cola Zero Sugar.