Surveys shows Filipinos prefer cage-free eggs as customer values evolve

A nationwide survey conducted by GMO Research, a leading Asian consumer research agency, reported a significant shift in Filipino consumer preferences towards cage-free eggs.The survey results showed that 83 percent of Filipino consumers believe restaurants, supermarkets and food companies should source their eggs from cage-free production farms. This indicates a strong desire for ethical treatment of egg-laying hens.The survey also found a high level of acceptance for a potential price increase associated with cage-free eggs.Nearly 90 percent of respondents acknowledged the potential benefits of cage-free eggs in terms of food safety, indicating a willingness to pay a slight premium for the perceived advantages.The survey disclosed that 80 percent of Filipinos are more likely to patronize brands that prioritize cage-free eggs. This highlights the growing importance of ethical sourcing practices in the food industry.It also underscored the increasing concern for animal welfare among Filipino consumers.About 95 percent of the respondents agreed on a growing ethical consciousness that hens should not be confined in cages and deserve the freedom to move around.Results showed that 99 percent of Filipinos believe food companies have a responsibility to source both eggs and meat from suppliers who adhere to humane standards of animal treatment, extending ethical practices throughout the food supply chain.Leading Filipino food brands like Jollibee and Red Ribbon are taking notice of these shifting consumer preferences and committed to using only cage-free eggs in the coming years, which demonstrates a willingness to adapt to evolving customer values.The survey findings highlighted a significant and growing demand for cage-free eggs in the Philippines, driven by a combination of factors, including concern for animal welfare, perceived food safety advantages, and a desire for ethical sourcing practices.The survey indicates that food companies prioritizing cage-free eggs stand to benefit from adhering to these evolving consumer values.