Dubbed as Xtrash Challenge, the initiative was implemented in partnership with Basic Environmental Systems & Technologies, Inc., (BEST), and aimed to raise funds for urban poor communities by incentivizing the waste collection efforts of companies. Points were awarded for every kilo of waste surrendered to collection centers. As an affirmation of the Group’s commitment to environmental stewardship, PLDT and its wireless unit Smart Communications, Inc. (Smart) were able to collect and segregate over 5,400 kilograms of waste. At the conclusion of the challenge, PLDT and Smart were recognized among the top performers in the NCR-wide challenge participated in by PBSP-member organizations. “Managing waste management is essential for building sustainable and livable cities. This challenge is concrete evidence that behavioral change and private sector participation are key to a functional waste management approach. We recognize the efforts of our members and their role as critical and committed actors in this battle against solid waste,” said PBSP Executive Director Elvin Ivan Uy. “We are honored and thankful to receive these awards as top participants of PBSP’s recycling initiative. I receive them on behalf of the PLDT and Smart employees who generously participated in the program despite the limitations of COVID,” PLDT and Smart Corporate Sustainability and Investor Relations Head Melissa V. Vergel De Dios said.