Catherine promotes [email protected]’s Goodies through online channels, particularly Facebook, Youtube and Google. It supplies various baked goodies, pastries and customized cakes for birthday parties and other events. What makes [email protected]’s Goodies different is the way it delivers the products in style—on board the family’s subcompact sedan, adorned with party supplies.
Catherine says her baking journey actually began in 2000 while she was employed as a registered nurse overseas. “It started as a hobby but eventually became a career as I gained more ideas through online media like Youtube and Google,” she says. When she decided to become a full-time mom to their son, she gained a whole new perspective that paved the way to her small online business. “Having my own oven and my families and friends as our patronizers, we then decided to venture into this challenging point in life,” she says.
Catherine bakes at home in San Jose del Monte, Bulacan where she does all the work, while her husband is in charge of driving the car, whenever he is in the country. He works at an international cruise vessel.
Their target customers are ordinary people looking for sumptuous goodies for affordable price. “We managed to keep the small business moving despite the pandemic by promoting our mobile surprise package using our Wigo vehicle. We’ve learned to be more economical and diverse with our products which primarily started with brownies butterscotch and cupcakes and eventually led to customized cakes with other delicacies and dishes as add-ons. This pandemic has made me not just an improved baker but also a better and stronger individual,” says Catherine. “We simply hope and pray that we could maintain the quality of goods and service of our small business which are all prepared with love,” says Catherine, a daughter of a pastor.
Her plan is to establish her own kiosk or cafe nook in their area soon. She encourages others to keep their faith amid this challenging period. “Believe in God’s loving promise and the resilience that we Filipinos are known for,” says Catherine.