Fruitas Holdings Inc., a leading food cart operator in the country, started its overseas expansion with the opening of a franchised store in Dubai on Monday.
Fruitas said in a disclosure to the stock exchange its first franchised store under Fruitas House of Desserts brand is located inside BurJuman, a prime shopping mall in Dubai.
“We are excited to bring Fruitas to Dubai. The Fruitas brand, with its suite of fresh and healthy products, is universal and exportable to a lot more territories outside the Philippines,” said Fruitas president and chief executive Lester Yu.
The Fruitas House of Desserts outlet in Dubai offers several product lines such as fruit shakes, pearl shakes and milk tea, fresh fruit desserts, halo-halo and fresh lemonades.
It also offers fresh beverages and Filipino desserts to both locals and overseas Filipinos living in the city.