Alden Richards is the beating heart of television today. Not only is he an actor, a television host, a social media personality as a gamer, and a singer, but he’s also one of the most reliable names in the field of product endorsement. Thus, it’s not surprising to see his face plastered on your small screen each time you turn on your television.
In a recent digital media event, where the Pambansang Bae (a moniker most people prefer to call him despite his mother network giving him a different title for being a ubiquitous multimedia star) was introduced as the face of vitamin brand, Cosmo Cee, the 28-year-old star reacted to the fact that he’s one of the busiest, if not the busiest actor on TV today.
“Everything that comes my way is a blessing. I couldn’t be any happier for all the opportunities that knock on my door. I’m thankful to the brands that trust me because the more endorsement I get, the more people I get to help as well,” he told Manila Standard Entertainment in an online interview.
While some of our favorite stars lost their jobs this pandemic, projects for Alden keeps on piling up.
“A lot of people lost their jobs and still couldn’t work because of this pandemic, because of the lockdown, so for me to have this chance to work amid all the things happening right now is an extraordinary blessing,” he carried on.
Alden is among the big stars in the industry who is able to score multiple projects and product endorsements while strict quarantine protocols are still enforced. His show All Out Sundays is back live on the air from the GMA Studio. He also feels fortunate that he is seen weekdays in Eat Bulaga and on top of that, his hit drama series with Louise de los Reyes, One True Love, is currently rerunning as an afternoon soap.
Another television assignment is currently in the pipeline but he could only share so much as his management hasn’t given the project the green light yet.
Indeed, Alden has dominated multiple platforms that if we were not in lockdown, he would have been in location shooting a film.
“I can’t do any film project at the moment because of the current situation. But we have received numerous movie pitches. We are offered a few collaborations but I can’t say when it will happen or if it will still happen given the limitation because of the crisis,” Alden explained and referred to Bea Alonzo as the next screen star he’d like to work with.
The Kapuso actor has partnered with BFCLab, one of the biggest health and wellness supplement manufacturers in the country. With this partnership, the multimedia star takes his commitment to health and wellness to the next level.
“He believes in the science behind the brand and with a career that demands a lot, and especially in today’s situation, Alden makes a good ambassador that promotes active healthy life,” BFCLab founder Nino Bautista said of Alden being the face of Cosmo Cee.
“Alden’s dedication to living a balanced and authentic lifestyle seamlessly complements Cosmo Cee’s mission of celebrating health as the foundation of happiness,” the executive added.