The Philam Group, through its corporate social responsibility affiliate Philam Foundation, will provide free compassionate benefit coverage worth P50,000 to 30,000 medical frontliners, initially with its partner hospitals.
The program, called Philam Foundation Frontliners Inclusive Risk Safety neT or FIRST Initiative, will provide coverage that translates into a total sum assured of P1.5 billion.
“The pandemic caught everyone by surprise, and our immediate response was to take a two- pronged approach with our support: the containment of the virus by providing for the needs of medical frontliners, and the food security programs to prevent social upheaval among the marginalized daily wage earners. After addressing the more pressing needs, we are now ready to provide a more meaningful intervention that’s aligned to our mission of protection through the Philam Foundation FIRST Initiative. The donation is a long way from ideal but this at least provides our frontliners some measure of protection as they battle Covid-19 face to face,” said Max Ventura, president of Philam Foundation.
The Philam Group includes AIA Philam Life and its affiliate companies, namely BPI-Philam Life Assurance Company (BPLAC), Philam Asset Management Inc. (PAMI), and Philam Foundation.
AIA Philam Life recently announced the actions the company has taken to address the needs of its customers, employees and partners during the enhanced community quarantine period.
As the company continues to respond to the other needs of the frontliners whose lives are at risk as they fight the pandemic, the entire Philam Group has combined its efforts to strengthen this initiative and provide much needed coverage.
This will include housekeeping and security personnel assigned to areas exposed to the corona virus, aside from the doctors, residents, nurses, tech (rad tech, med tech, etc), orderlies and nursing aides, depending on the classification of the hospital’s Human Resource Department.
The initial list of hospitals that have enlisted their frontliners for the compassionate coverage include the designated Covid-19 treatment hospitals, both government and private, as well as hospitals from different areas and affiliations nationwide.
The special compassionate benefit is good for a three-month coverage initially, with the option to extend, and will be issued through the ALPHA-member hospitals. ALPHA is the Alliance for the Philippines’ Health and Advocacy, the foundation’s consortium together with the Philippine College of Physicians and the Philippine College of Surgeons, established to create programs that address health challenges faced by Filipinos through data-driven and evidence- based health advocacies and projects.
“It is AIA Philam Life’s first time to provide compassionate coverage made especially for medical frontliners, which aims to provide much-needed protection for these heroes. We want to give them peace of mind that as they battle an unseen enemy, they can rest assured that if anything happens, their families will receive something,” said Kelvin Ang, chief executive of AIA Philam Life.
“We are happy to support this Foundation-led initiative that allows us to protect the frontliners, part of fulfilling our mission of racing against risk to protect every Filipino family and empower them to live Healthier, Longer and Better Lives,” Ang said.
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