Isuzu stages extreme off-roading

posted June 30, 2016 at 08:40 pm
by  Dino Ray V. Directo III
Off-road enthusiasts and residents of Iloilo City were treated to a display of power and driving skills as Isuzu Philippines Corporation (IPC) staged an extreme off-road event recently to highlight the capabilities of the Isuzu D-Max.

With a track laid out by known off-road expert Beeboy Bargas, Isuzu’s 4x4 Action Playground event was set up along Donato Piston Avenue, San Rafael, Mandurriao Iloilo City. Throngs of people jam packed the activity area. According to Hajime Koso, IPC President, the 4x4 event aims to promote the D-Max and the MU-X SUV as the perfect all-around vehicle. Isuzu fielded two units each of the MU-X 4x4 LS-A and Isuzu D-MAX 4x4 LS. Both Isuzu models were offered up for test drives so that 4x4 enthusiasts and other consumers in and around Iloilo City may be able to experience the excellent off-road performance of the two models.

IPC and Isuzu Iloilo dealer principals ham it up for a successful event
 “Iloilo City and its people have always drawn our attention in Isuzu Philippines because of the support they have consistently shown Isuzu vehicles. The significant role that Iloilo plays in the trade and business in the Visayas region is also something Isuzu is quite honored to be a part of. By bringing the Isuzu 4x4 Action Playground to Iloilo City, we hope to further foster our relationship with the province and its people in a manner that is both meaningful and fun,” stated Koso said during the event’s opening ceremony held on June 24. “The discount promo is IPC’s way of showing our tremendous appreciation to the people of Iloilo, including the many families of Overseas Filipino Workers who have always considered Isuzu vehicles as the best choice on which to invest their hard-earned remittances,” added Koso, in explaining Isuzu’s special promo package for the MU-X and D-Max. 

To demonstrate the off-road capabilities of the MU-X and D-Max 4x4’s, the Action Playground featured various extreme obstacles that included the slipper slope, articulation ramp, 40-degree transverse-angle ramp, and the centerpiece – the 20-foot Thrill Hill. An additional attraction during the weekend event was IPC’s offering of an on-the-spot discount promo of 30% on Isuzu parts and accessories. The smooth transfer of power of Isuzu’s 4JJ1-TC (HI) 3.0-liter diesel engine was evident when driving up the 20-foot thrill hill. People who drove it up the metal monster of a hill were impressed with the engine’s power and torque. 

Also helping the mu-X and D-MAX to achieve incomparable off-road capability is Isuzu’s 4WD Terrain Command Select Dial, which allows drivers to switch from two-wheel drive to four-wheel drive Low mode by simply turning a knob. Drivers may also switch from two-wheel drive to four-wheel drive High mode even while the vehicles are traveling at speeds of up to 100kph. The mu-X and D-MAX also have ideal approach and departure angles, boosting their performance in all types of terrain.

The 2016 mu-X 4x43.0L LS-A AT and mu-X 4x23.0L LS-A AT are equipped with Hill Start Assist, which prevents the vehicles from rolling back when starting from a stop on an incline; cruise control; a new rear spoiler with integrated third brake lamp; interior chrome garnishes; multi-information display and instrument meters; and an entertainment system that features a high-resolution 8-inch capacitive touch screen display and control panel for the various improved functions, including for WiFi, Bluetooth and BT Music. The system’s navigation feature also has a pinch function, as well as split screen capacity when in radio, disc, USB and iPod modes.

Isuzu plans to take the 4x4 Action Playground event in key areas of the country for the remainder of the year. 

For more information on the Isuzu 4x4 Action Playground, please log on to

Topics: Isuzu Philippines Corporation , extreme off-roading , Isuzu D-Max , MU-X SUV
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