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Beauty lounge redefines beauty with advanced techniques

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Semi-permanent tattoos such as microblading and lip tattoos using the safest modern techniques and premium pigments, are what Pino Beauty Lounge is specializing in when it recently opened its doors along Tomas Morato in Quezon City.

Chris Andrea Pino, chief marketing officer and co-owner of Pino Beauty Lounge, has been a beauty enthusiast for as long as she can remember. However, it was only recently that she decided to put up her own business and worked hands-on in running it.

Whenever Pino Beauty Lounge introduces new machines or modern techniques, the beauty lounge uses the owners as guinea pigs to try the procedures.

Foremost is Chris’ mom, Whena Pino, who was the first to put up a clinic specializing in semi-permanent make-up techniques at EDSA Shangri-La Plaza. The mom is now an industrial partner at Pino Beauty Lounge in Quezon City.

Chris Andrea Pino (center) took a microblading training course under PhiAcademy London

“I have so much to learn from my mom as she started in this industry way earlier, and I know that her expertise is much needed as this is my first venture as an owner,” Chris admitted. “My friend (Regine Florida) and I were the ones who invested our capital in this new clinic and we have an equal share.”

Chris is also a certified semi-permanent makeup artist. She trained under PhiAcademy London eight years ago, when she was only 19 and still in college.

“My mom wanted me to be the ‘youngest, certified microblading artist’ in the Philippines,” Chris said. “At that time, I was still focused on my studies.”

Chris took up Political Science at the Ateneo de Manila University (ADMU) since she initially wanted to pursue a career in diplomacy. However, she realized early on she didn’t have as much passion for Political Science as she did trying on makeup or doing research on skincare products.

“Even then, I knew I was a beautiful girl,” Chris said. “I stayed with my course until graduation but was a beauty blogger and content creator for major brands during college.

“My mom enrolled me in microblading training under PhiAcademy London, and I didn’t realize how fortunate I was to study modern microblading early on.”

From left: Pino Beauty Lounge owners Regine Florida and Chris Andrea Pino with Pino Beauty Lounge industrial partner Whena Pino

When Chris’ mom founded PhiBrows Manila, she brought Chris along, giving her access to new knowledge in the Philippines around 2015-2016.

“When my mom opened her studio at EDSA Shangri-La Plaza, I supported her and assisted when I could. Later, I opened another studio as a co-owner and artist. After six years of training and learning from top experts, we finalized plans for Pino Beauty Lounge in late 2023.”

Pino Beauty Lounge specializes in semi-permanent makeup tattoos. “Each client is unique. We use science and aesthetics to create customized tattoos,” Chris shared.

“This lounge is proof of concept for me,” Chris said. “We use the golden ratio to measure clients’ faces. It’s not just about personal preference but based on their facial features. Even identical twins have different features.”

Pino Beauty Lounge always uses modern techniques, always tries to innovate, and learns from all over the world. They had several clients who were beauty queens, models, celebrities, influencers, and even politicians.

Chris can honestly say all her clients have left feeling satisfied after she performed procedures on them.

“We’re the most up-to-date,” Chris beamed. “Even for lip tattoos, my expertise and my favorite procedure to do. We do continuous innovation.”

“Because Pino Beauty Lounge takes pride in mixing artistry with scientific knowledge that we have, we give our best to all our clients. They can see that.

“It’s important to know that when done right, a makeup tattoo can be an excellent beauty enhancement and will be a worthy investment.”

Pino Beauty Lounge formally opens its doors on May 27 along Tomas Morato, Quezon City.


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