After a successful four-month run on Bonifacio High Street, Chivas Regal announces that it is relaunching its pop-up bar concept in Manila. The brand will pop up once again at Uptown Parade.
Chivas Brand Manager Mary Jane Wong said: “We want to continuously engage with our consumers while providing a unique and memorable brand experience every time, and we are just getting started! Watch out for more exciting news from Chivas Regal.”
Launched last week with a line-up of DJs, live shirt printing, cocktail making, and freshly kegged highballs on tap. The bar, located downstairs, offers a specially curated list of refreshing whisky cocktails whilst the upstairs area houses a selfie-ready lounge area complete with its very own throne.
Chivas Brand Ambassador Owen Roberts said: “After the success of our first pop-up we couldn’t be more excited to be back and in a great new location. We’re bringing the hype to Uptown and everyone’s invited! Get down and explore your new favorite spot in BGC.”
Visitors to the Chivas pop-up can register via an app to redeem a free whisky highball and complete various tasks with a chance to win exclusive Chivas merch. The Chivas pop-up bar will be available to serve patrons until January 2023.