In keeping with the Filipino tradition of pasalubong, many balikbayans will be taking home Philippine-made souvenirs for their friends and family members. The pasalubong or homecoming gift is of great cultural importance for Filipinos as it strengthens the bond with the immediate family, relatives and friends.
The gesture of handing out pasalubong emphasizes the gladness at reuniting with one’s loved ones and the relief at being back home safe. It is also a sign of thoughtfulness. By bringing gifts with regional significance, the person coming home can also share part of his travels.
Kultura Filipino has uniquely Filipino souvenirs that one can bring back home: delicacies like the Pil & Pino preserves and Healthy Pinoy herbal teas and juices; eco friendly items from social enterprises in the Crafts for a Cause collection; fashion accessories and creative home works.
Check these out at selected Kultura stores located at SM Aura Premier, SM Makati, SM Megamall, The Annex at SM City North EDSA, the SM Mall of Asia, SM Lanang Premier, and SM City Cebu. Also visit their Web site at www.kulturafilipino.com.